World PR Day

PR is entering the golden age of external communications

Kevin Welman

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Johnson & Johnson sues American Red Cross

The world's largest for-profit healthcare products conglomerate, Johnson & Johnson (J&J), is suing the American Red Cross (ARC) over its use of the life-saving emblem – the red cross on a white background.

27 Aug 2007

On 8 August 2007, J&J filed a civil complaint in the US District Court in New York, charging the ARC with infringing its trademark for commercial use of the red-cross-on-white-background by licensing it to for-profit companies to produce items such as baby mitts, nail clippers, combs, toothbrushes and humidifiers, which directly compete with J&J's own products.

Read more on Bizcommunity.com's Retail portal.

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