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New vehicle sales: South African motor industry shows resilience again
Mark Dommisse, the chairperson of the National Automobile Dealer Association (Nada), has said the new vehicle sales figures for November 2021 show that the market is holding up surprisingly well despite a number of factors in play. The comment comes after Nada analysed the figures distributed by the National Association of Automobile Manufacturers of South Africa.
The figures are indicative of the positive direction the market has been taking this year. There were improvements in all market segments in terms of sales at a dealer level when compared with the statistics in November 2020.
“This is far better than we had expected, particularly with the arrival of the Omicron variant of Covid-19 and Southern Africa being placed on a travel Red List by many countries. In fact, the going rate for new vehicle sales actually kicked up at the end of the month,” Dommisse continued.
“November aggregate sales of 41,588 units was 6.6% above the figure a year ago with a 1% growth of 603 units month on month. Overall, dealers had another good selling month, with Toyota showing the highest growth on units by 1,964 units (19.7%), Suzuki 489 units (18.8%) and Porsche 58 (170%) from the previous month. 84.2% of sales going through the retail channel is encouraging with a small drop off in Rental at 11.4% from the previous month however with an impressive 15.6% of passenger car sales.
The passenger car market at 27,828 units was 9.4% ahead of the same month last year. However, light commercial vehicles (LCV) sales were relatively stagnant largely due to a shortage of product, with the Ford Ranger, a major player, undergoing a full model change. In fact, Isuzu moved up to second place, behind Toyota, in November. Still, at 11,156 units LVCs remained a strong contributor to overall sales tallies.
The various truck categories, medium-heavy and extra-heavy, all showed increases, “which is a good indicator that the economy is recovering.”
“What is particularly encouraging as we move towards the end of 2021 is that year-to-date total vehicle sales are 24.8% ahead of the figure for the same 11-month period last year, with all market segments, except buses, showing significant improvements.
“However, we could see December and January sales demonstrate the negative effect of the arrival of the new Covid-19 variant, as well as the huge increases in fuel prices and the impact of the weaker rand on vehicle pricing. Dealers will need to be focussed and resourceful during what will be a testing sales period, but consumers can expect some special offers as manufacturers and distributors seek to meet annual sales targets,” concluded Dommisse.
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