MTN appoints Christian de Faria in newly created role
Christian de Faria has been appointed as MTN's group chief commercial officer (GCCO), a new post to address the need for end-to-end customer process management. The GCCO will provide clear central direction in the key areas of sales and distribution, customer experience, customer analytics global key account management and segmentation.
MTN croup CEO, Sifiso Dabengwa, says the group board has deemed it necessary to establish this position at group level to improve focus on the customer-facing processes.
"With the introduction of this position, the business will be poised to respond better to the demands related to customer facing areas and will ensure the effective implementation and embedding of a consistent and standard customer service culture throughout the group from a central point," says Dabengwa.
