Ketel One now available in SA

Last Thursday, Capetonians had the opportunity to be the first in the country to taste this exclusive vodka.

To mark the launch, Ketel One's Global Brand Ambassador, London-based master mixologist and fine spirit expert, Justin Smyth, hosted a Bloody Mary cocktail demonstration in The White Room of Dear Me, attended by media, bartenders and fine cocktail connoisseurs, to talk about the brand.

"Ketel One Vodka is an exceptional, distinctive modern vodka, which stems from 300 years of tradition and craftsmanship. The Nolet Distillery in Schiedam, Holland, still stands where it opened in 1691 and is still run by the Nolet family - now in its 11th generation. I can't wait to share this remarkable story, and vodka, with the people of South Africa," says Smyth.

While this may be the first time that South Africans at large can experience the spirit, it will have already been introduced to the country's top bartenders, who attended a Master Class on the spirit, led by Smyth, master distiller Bob Nolet and the Nolet Distillery's Ambassador, Dennis Tamse, during the WORLD CLASS regional rounds in Johannesburg, Durban and Cape Town.

WORLD CLASS is the world's most prestigious bartending programme & competition, the global finals of which will be held in South Africa later this year.

In its arrival in the region, South Africa joins a global fraternity of uncompromising devotees to the spirit along with the opportunity to elevate the country's standard of mixology to an international level.

Ketel One Vodka is available in top liquor stores and select bars around the nation.