Product of the Year Awards honour innovation

Snowflake Cornflour was named Product of the Year 2015 in the Cooking Additives category, while Snowflake Treats Red and Blue Velvet Cupcakes came out on top in the Best Baking Product category.

The Product of the Year Innovation Awards is the country's largest consumer-voted programme that identifies and celebrates innovation in the consumer goods industry. Over 5000 South African consumers were asked to give their honest opinions on the products entered into the awards.