New MD for Kellogg, sub-Saharan Africa

"As part of our emerging markets strategy, we have identified Sub-Saharan Africa as a key area of focus with long term growth potential for Kellogg," says Amit Banati, President, Asia Pacific.

Mahinda will work closely with the leadership of Kellogg's Mediterranean, Central Europe, Middle East and Africa businesses, to transition into the new sub-Saharan leadership role. The North Africa business will remain under the leadership of Kellogg's EMEA.

"Gerald has extensive experience in Africa and we are very pleased to have him join Kellogg," said Banati. "We are looking forward to the sub-Saharan Africa business thriving under his guidance and leadership."

Mahinda joins Kellogg from Diageo where he has spent 14-years in leadership roles and been instrumental in delivering transformational growth for Diageo in Africa. He has developed his career in Africa in various senior executive leadership roles spanning 20 different countries, with companies including AIG, Standard Chartered and as Managing Director of East African Breweries, Brandhouse in South Africa and until recently Managing Director of Diageo Africa Spirits Transformation.

Mahinda spoke of his ambitions for growth and his emphasis on people. He said, "I believe our people are our winning formula and through them, under my leadership, I am confident we will achieve our ambitions."