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#Loeries2017: All the Digital & Interactive Communication finalists!
Finalists have been announced in the Loeries' Digital & Interactive Communication category, which is sponsored by Google.
| DATA DRIVEN CAMPAIGN | |||
| Agency / Entrant | Title | Brand | Product |
| NATIVE VML | Emoji Catwalk | Edgars Fashion | Edgars Summer Range 2016 |
| Havas Worldwide Johannesburg | The Big O | Reckitt Benckiser | Durex |
| Wunderman South Africa | #MoreThanData | Investec Private Banking | Investec Private Banking |
| Ogilvy Cape Town | 011Beats | Volkswagen South Africa | Volkswagen Brand |
| DIGITAL & INTERACTIVE - APPLICATIONS, GAMES & INTERACTIVE TOOLS | |||
| Liquorice | Dinner On Demand | Unilever - Knorr | Knorr |
| Impact BBDO Dubai | Stop the Hunger | Mars | Snickers |
| Publicis Machine | Red Bull Studios AlgoRhythm | Red Bull | Red Bull Studios Cape Town |
| Publicis Machine | Stones BOT | Rayhas | Stones |
| DIGITAL & INTERACTIVE - DISPLAY ADVERTISING | |||
| Ogilvy Johannesburg | KFC Soundbite Chart - Instagram Music Player | KFC | KFC Sounbite |
| Ogilvy Johannesburg | KFC Soundbite Chart - WeTransfer Music Player | KFC | KFC Sounbite |
| Publicis Machine | Magic Body Banners | Mercedes-Benz | Magic Body Control |
| DIGITAL & INTERACTIVE - MOBILE MEDIA | |||
| Noah's Ark Communications Limited | No Paradise | The Young Book Worms | Boko Halal |
| TBWA\RAAD | The Promoticon | Mc Donald's | Mc Donald's |
| Ogilvy Johannesburg | KFC Suppertime Stories | KFC | KFC Family Bucket |
| Wunderman South Africa | #DoYourPart | Qhubeka | Qhubeka |
| Net#work BBDO | Acts of Random Kindness | Ark | Ark |
| NATIVE VML | Stop The Cycle - Chocolate – 2 | HuffPost SA | HuffPost SA |
| NATIVE VML | Stop The Cycle - Fashion – 1 | HuffPost SA | HuffPost SA |
| NATIVE VML | Stop The Cycle - Tech – 3 | HuffPost SA | HuffPost SA |
| NATIVE VML | See Money Differently | Nedbank | Brand |
| DigitLab | TrackBox Emergency Response | SA CAN | TrackBox Emergency Response App |
| King James Group | Safety Incubator | Santam | Safety Incubator |
| Memac Ogilvy Dubai | Tummyfish | Nestle Middle East | United 4 Healthier Kids |
| Memac Ogilvy Dubai | Hadia Time | Lenovo Middle East | Gift of time |
| DIGITAL & INTERACTIVE - SOCIAL MEDIA | |||
| OpenCo - The Open Collaboration | Digital Dompas | Apartheid Museum | Digital Dompas |
| 7even Interactive Limited | FRIXION | NIL | NIL |
| Impact BBDO Dubai | #ShopLess | BRF | Sadia Frozen Foods |
| FCB Cape Town | CANSA - Back to Normal - Testigrams | CANSA | CANSA |
| King James Group | Weighed Funny Cake | Steri Stumpie | Steri Stumpie |
| The Jupiter Drawing Room, Cape Town | #SWHOPPER | BURGER KING® | WHOPPER® |
| TBWA\Hunt\Lascaris Johannesburg | BabyBot | Flight Centre | Student Flights |
| FOXP2 | #chooseyourfamily | SPCA | SPCA |
| OGILVY & MATHER AFRICA | The World's Most Eligible Bachelor | Ol Pejeta Conservancy | Ol Pejeta Conservancy |
| NATIVE VML | Emoji Catwalk | Edgars Fashion | Edgars Summer Range 2016 |
| DUKE Advertising (Pty) Ltd | Would you rather | Garagista | Bat Piss |
| J Walter Thompson Cairo | Chiclets Live Episodes | Mondelez | Chiclets |
| Ogilvy Johannesburg | KFC Soundbite Chart | KFC | KFC Sounbite |
| Joe Public Pty Ltd | SA Brew | The South African Breweries | Corporate |
| Y&R Dubai | Warri (Ar./verb): Expose | Association Tunisienne des Femmes Démocrates | Women's Rights |
| King James Group | Sanlam Conspicuous Savers | Sanlam | National Savings Month |
| Ogilvy Johannesburg | MTV #FCKHIV | Viacom | MTV |
| J.Walter Thompson Casablanca | Flawlessness | enti.ma | Fashion and lifestyle online magazine |
| Ogilvy Cape Town | Eligible Bachelor | Volkswagen South Africa | Volkswagen Genuine Parts |
| King James Group | Uk'Shona Kwelanga | Sanlam | My Choice Funeral Plan |
| Ogilvy Johannesburg | KFC Burrito | KFC | KFC Burrito |
| J.Walter Thompson Dubai | I Recommend Mom | HSBC | CSR |
| Young & Rubicam | #IAMNEXT | Russian Bear | Russian Bear Vodka |
| Hellocomputer | Beat of Africa | Pernod Ricard | Ballantine's |
| Hellocomputer | Insta-Mix | Pernod Ricard | Olmeca |
| Ogilvy Cape Town | 011Beats | Volkswagen South Africa | Volkswagen Brand |
| Hellocomputer, Johannesburg | #INTERNETAPPROVED | Toyota | C-HR |
| NATIVE VML | ABSOLUT ONE SOURCE CAMPAIGN | ABSOLUT | ABSOLUT VODKA |
| Hellocomputer, Johannesburg | Fortuner 4x4 Challenge | Toyota | Fortuner |
| Retroviral | #ElectionBurger | RocoMamas | Election Burger Limited Edition |
| Memac Ogilvy Dubai | Reimagine Zahra's Wolrd | UNHCR - United Nations Refugee Agency | Photoshop Battle For Good |
| DIGITAL & INTERACTIVE - WEBSITE OR MICROSITE | |||
| FCB Cape Town & Liquorice | #NameThemSaveThem | Distell - Amarula | Amarula |
| Joe Public Pty Ltd | Afronaut | Chicken Licken | Hotwings |
| Impact BBDO Dubai | Skip Friday 13 | La Libanaise Des Jeux | Loto Libanaise |
| King James Group | Smart Invest | Sanlam Investments | Smart Invest |
| Ogilvy Johannesburg | KFC Soundbite Chart | KFC | KFC Sounbite |
| J. Walter Thompson | Blood Bag | SANBS | Banner |
| J. Walter Thompson | Unveil | Saudi Telecom Company | Coverage |
| Wunderman South Africa | #MoreThanData | Investec Private Banking | Investec Private Banking |
| King James Group | Pick n Pay - Christmas Campaign | Pick n Pay | Christmas Campaign |
| Hellocomputer | Beat of Africa | Pernod Ricard | Ballantine's |
| DIGITAL INTEGRATED CAMPAIGN | |||
| Joe Public Pty Ltd | Afronaut | Chicken Licken | Hotwings |
| Net#work BBDO | Vagina Varsity | SCA | Libresse Pantyliners |
| 140 BBDO | Dunkin' Sooner | Dunkin' Donuts | Dunkin' Donuts |
| Scanad Kenya Ltd | Mom | Omo | Omo |
| Ogilvy Johannesburg | KFC Soundbite Chart | KFC | KFC Sounbite |
| King James Group | Sanlam Conspicuous Savers | Sanlam | National Savings Month |
| Ogilvy Cape Town | Technically | Volkswagen South Africa | Volkswagen Genuine Parts |
| NATIVE VML | See Money Differently | Nedbank | Brand |
| FCB Cape Town & Liquorice | #NameThemSaveThem | Distell - Amarula | Amarula |
| King James Group | The Perfect Life Digital Integrated | Glacier by Sanlam | Glacier by Sanlam |
| King James Group | Uk'Shona Kwelanga | Sanlam | My Choice Funeral Plan |
| Wunderman South Africa | #MoreThanData | Investec Private Banking | Investec Private Banking |
| Young & Rubicam | #IAMNEXT | Russian Bear | Russian Bear Vodka |
| Ogilvy Cape Town | 011Beats | Volkswagen South Africa | Volkswagen Brand |
| NATIVE VML | ABSOLUT ONE SOURCE CAMPAIGN | ABSOLUT | ABSOLUT VODKA |
Loeries' Digital & Interactive Communication judges
- Jury president: Markus Maczey, CCO at Planet.Net Group, Munchen, Germany*
- Regional judge: Martin Karanja Kiarie, CEO at Bean Interactive, Nairobi, Kenya
- Ryan MacManus, ECD at Native VML, Cape Town, South Africa*
- Matthew Barnes, ECD at Ogilvy, Johannesburg, South Africa
- Veli Ngubane, founding partner and CCO at Avatar, Johannesburg, South Africa*
- Matt Ross, ECD at King James, Cape Town, South Africa*
- Kerry Friend, partner at Bear Season, Johannesburg, South Africa*
- Steph Van Niekerk, senior copywriter, freelance at Ogilvy & Mather Johannesburg, South Africa*
- Kabelo Moshapalo, ECD at TBWA/Hunt Lascaris, Johannesburg, South Africa*
- Joey Khuvutlu, MD at Hellocomputer, Johannesburg, South Africa*
- Gareth McPherson, ECD at Publicis Machine, Cape Town, South Africa
- Roanna Williams, ECD at Joe Public, Johannesburg, South Africa*
- Brian Carter, ECD at Liquorice, Cape Town, South Africa*
*Also on the craft panel
Craft panel
- Jacqui Maroun, Head: User Experience Design & Strategy at Native VML, Johannesburg, South Africa
- Agisanang Masekela, creative director at Ogilvy Johannesburg, South Africa
- Alicia Nicola, creative group head: Digital at Publicis Machine, Cape Town, South Africa
- Helga Steggman, owner at Mantaray, Johannesburg, South Africa
- Karmen Wessels, copywriter at Native VML, Cape Town, South Africa
- Frank Kunene, creative director at TBWA Digital, Johannesburg, South Africa
- Phillipa Hickman, Senior Java developer and web developer at Native VML, Johannesburg, South Africa
- Nathan Gates, creative technologist at Bear Season, Johannesburg, South Africa
Winners will be announced this coming weekend! Loeries Creative Week Durban takes place from 14 to 21 August 2017. Keep an eye on our Loeries Creative Week Durban special section for all the latest updates.
