Made possible by:
Loeries 2014: All the winners
The winners of the 36th Annual Loerie Awards, which took place on 20 and 21 September 2014 at the CTICC, have been announced. Congratulations to all the winners.
A total of 256 awards were handed out during the ceremonies, as well as four Grands Prix awarded to:
- Grid Worldwide Branding (Pty) Ltd for Anti Est "Anti Est #Unlearn", in Design Mixed-Media Campaign.
- One Kingdom Creative Studio for Mi-Fone "Oju Africa App", in Digital & Interactive - Mobile Applications & Sites
- FCB South Africa (PTY) LTD for Coca-Cola South Africa "A rainbow for the Rainbow Nation", in Outdoor Media.
- Ogilvy & Mather Johannesburg for Lucozade "Give me strength".
Special Awards were handed out on both Saturday and Sunday night. These included Keith Rose, director and founding partner of Velocity, who was inducted into the Loeries Hall of Fame for his outstanding contribution to the industry.
Adams & Adams Young Creatives Award went to Matthew Pullen and Freda Raubenheimer. They each received a Gold Loerie and a trip to the Cannes Lions International Festival of Creativity, courtesy of Adams & Adams.
Summary table
| Agency | Grand Prix | Gold | Silver | Bronze | Craft Gold | Craft Certificate | Total |
|---|---|---|---|---|---|---|---|
| 14 BBDO | 1 | 1 | 2 | ||||
| 14 BBDO & Egg Films | 5 | 5 | |||||
| Advantage Y&R | 1 | 1 | |||||
| Aqua / Wunderman | 1 | 1 | 2 | ||||
| Baie-Lingual Concepts | 1 | 1 | |||||
| BBDO EAST AFRICA | 2 | 2 | |||||
| Black River FC | 1 | 1 | 2 | ||||
| Boogertman & Partners Architects | 1 | 1 | |||||
| Boomtown | 1 | 1 | |||||
| Brand Union | 1 | 1 | |||||
| DDB Lagos | 1 | 1 | |||||
| DDB South Africa | 1 | 1 | 2 | 1 | 5 | ||
| Derrick | 1 | 1 | |||||
| Egg Films | 1 | 1 | 3 | 5 | |||
| FCB 1886 | 1 | 1 | |||||
| FCB Cape Town | 1 | 1 | |||||
| FCB South Africa (PTY) LTD | 1 | 3 | 1 | 2 | 1 | 1 | 9 |
| FCB South Africa (PTY) LTD and HelloComputer | 1 | 1 | |||||
| Flametree | 1 | 1 | |||||
| FOXP2 | 1 | 1 | |||||
| Geometry Global (Pty) Ltd | 1 | 1 | 2 | ||||
| Geometry Global Dubai | 1 | 1 | 1 | 1 | 4 | ||
| Gloo Digital Design | 2 | 2 | 1 | 5 | |||
| GOLO | 1 | 1 | |||||
| Grid Worldwide Branding (Pty) Ltd | 1 | 2 | 1 | 1 | 5 | ||
| Havas Worldwide Istanbul | 1 | 1 | |||||
| Havas Worldwide Johannesburg | 1 | 1 | |||||
| human.kind Advertising | 1 | 1 | |||||
| Ireland/Davenport | 2 | 1 | 3 | 6 | |||
| J. Walter Thompson Cape Town Pty Ltd. | 1 | 1 | |||||
| JERICHO ADVERTISING | 1 | 1 | |||||
| Joe Public | 1 | 4 | 6 | 1 | 1 | 13 | |
| King James Group | 2 | 4 | 2 | 8 | |||
| King James II | 1 | 1 | 2 | ||||
| KREMA Worldwid | 1 | 1 | |||||
| Levergy & O'MAGE | 1 | 1 | |||||
| Lowe Cape Town | 2 | 2 | |||||
| Lowe Cross Colours | 1 | 1 | 2 | ||||
| Luma Animation CC | 1 | 1 | |||||
| M&C Saatchi Abel | 1 | 1 | 1 | 2 | 5 | ||
| Mann Made Media | 1 | 1 | |||||
| Markus Wormstorm | 1 | 1 | |||||
| MCSaatchi Abel | 1 | 1 | |||||
| Motion City Films | 1 | 1 | |||||
| NATIVE VML | 2 | 6 | 1 | 9 | |||
| Net#work BBDO | 1 | 1 | 1 | 2 | 5 | ||
| Ogilvy & Mather Africa - Nairobi | 1 | 1 | |||||
| Ogilvy & Mather Cape Town | 2 | 2 | 3 | 1 | 8 | ||
| Ogilvy & Mather Johannesburg | 1 | 2 | 1 | 1 | 1 | 3 | 9 |
| Ogilvy Africa | 1 | 1 | |||||
| Ogilvy Public Relations South Africa | 1 | 1 | |||||
| One Kingdom Creative Studio | 1 | 1 | |||||
| Owenkessel Leoburnett | 1 | 1 | 2 | 4 | |||
| Pier2Pier | 1 | 1 | |||||
| Promise | 1 | 1 | 2 | ||||
| Publicis Machine | 3 | 3 | |||||
| Punk / King James Group | 1 | 2 | 3 | ||||
| Quirk Cape Town (Pty) Ltd | 1 | 1 | 2 | ||||
| Quirk Johannesburg | 1 | 1 | |||||
| Roger Ballen Photography | 1 | 1 | |||||
| Saatchi & Saatchi South Africa | 3 | 3 | |||||
| Scanad Uganda | 1 | 2 | 1 | 4 | |||
| Searle Street Post Production | 1 | 1 | |||||
| Shift Joe Public | 3 | 2 | 1 | 1 | 7 | ||
| Studio Zoo for DStv | 1 | 1 | |||||
| TBWA\Hunt\ Lascaris Johannesburg | 2 | 5 | 1 | 8 | |||
| Thackwell & Whittaker | 2 | 2 | |||||
| The Hardy Boys | 5 | 1 | 6 | ||||
| The Jupiter Drawing Room (South Africa) Cape Town | 1 | 1 | |||||
| The Jupiter Drawing Room (South Africa) Johannesburg | 2 | 2 | 4 | ||||
| Thirtyfour | 1 | 1 | 1 | 3 | |||
| Utopia | 1 | 1 | |||||
| Velocity Films | 3 | 3 | |||||
| Y&R South Africa | 1 | 1 | 4 | 2 | 8 | ||
| 4 | 27 | 48 | 83 | 14 | 39 | 215 |
Summary table in the student category
| Entrant | Gold | Silver | Bronze | Craft Gold | Craft Certificate | Total |
|---|---|---|---|---|---|---|
| AAA School of Advertising Cape Town | 2 | 4 | 3 | 9 | ||
| AAA School of Advertising JHB | 4 | 4 | ||||
| AFDA The South African School of Motion Picture Medium and Live Performance | 2 | 2 | ||||
| greenside design center college of design | 2 | 2 | ||||
| North-West University | 1 | 3 | 3 | 2 | 9 | |
| Red & Yellow School | 1 | 3 | 4 | |||
| Stellenbosch Academy of Design and Photography | 1 | 2 | 1 | 2 | 6 | |
| The Open Window School of Visual Communication | 1 | 1 | 3 | 5 | ||
| 4 | 11 | 18 | 3 | 5 | 41 |
See the full list of winners below (download as PDF)
| Prize | Category | Country | Brand | Product | Entry Agency | Title |
|---|---|---|---|---|---|---|
| Gold | Africa & Middle East - Communication Design | United Arab Emirates | Abdul Latif Jameel Community Initiatives | 2012 Annual review | Brand Union | Unsung Heroes |
| Silver | Africa & Middle East - Digital & Interactive Communication | Turkey | Durex | Durex | Havas Worldwide Istanbul | Farewell Elizabet |
| Campaign Silver | Africa & Middle East - Live Events | Namibia | Commodity Exchange cc | Smile condoms | Advantage Y&R | The invisible threat |
| Campaign Silver | Africa & Middle East - Print Communication | Uganda | Roofings | Roofings electric fencing | Scanad Uganda | Shock |
| Campaign Bronze | Africa & Middle East - Print Communication | Uganda | Airtel Uganda | Airtel Money | Scanad Uganda | Send Money |
| Campaign Bronze | Africa & Middle East - Print Communication | Kenya | Brighter Monday | brightermonday.co.ke | Flametree | Stuck in the wrong job? |
| Silver | Africa & Middle East - Outdoor & Collateral Media | Kenya | Sprite | Sprite | Ogilvy & Mather Africa - Nairobi | Bill the Billboard |
| Bronze | Africa & Middle East - Outdoor & Collateral Media | Mozambique | DSP Plascon | Plascon | GOLO | Colorful Escalators |
| Campaign Gold | Africa & Middle East - Radio Communication | United Arab Emirates | Sawa Mninjah | Rescue Radio, The Rescue Continues | Geometry Global Dubai | Sri Lankan Health Spa |
| Silver | Africa & Middle East - TV; Film & Video Communication | Korea; Republic Of | LG Electronics | MiniBeam | KREMA Worldwid | Beaming Rocket |
| Bronze | Africa & Middle East - TV; Film & Video Communication | Kenya | Tusker | Tusker Lager | BBDO EAST AFRICA | Twende Kazi |
| Silver | Africa & Middle East - Media Innovation Single | United Arab Emirates | Sawa Mninjah | Rescue Radio, The Rescue Continues | Geometry Global Dubai | Rescue Radio, The Rescue Continues |
| Bronze | Africa & Middle East - Media Innovation Single | Uganda | Roofings | Roofings Razor Wires | Scanad Uganda | The box |
| Gold | Africa & Middle East - Ubuntu Award | Zimbabwe | Unilever | SUNLIGHT 2 IN 1 | JERICHO ADVERTISING | SUNLIGHT RAY OF HOPE |
| Campaign Silver | Africa & Middle East - Integrated Campaigns | Nigeria | MTN | MTN Number Portability | DDB Lagos | Saka Ports |
| Campaign Bronze | Africa & Middle East - Integrated Campaigns | Kenya | Tusker | Tusker Lager | BBDO EAST AFRICA | Twende Kazi |
| Silver | Brand Identity & Collateral Design - Logos | South Africa | Fonts For The Future | Fonts For The Future | Shift Joe Public | Fonts For The Future |
| Silver | Brand Identity & Collateral Design - Logos | South Africa | 5 and 10 | Architectural Rendering Services | Boomtown | Between 5 and 10 |
| Bronze | Brand Identity & Collateral Design - Logos | South Africa | Punk | Corporate Identity | Punk / King James Group | I AM PUNK |
| Campaign Bronze | Brand Identity & Collateral Design - Identity Programmes | South Africa | Nestle Professional | Nestle Professional | Lowe Cross Colours | Thought for food |
| Campaign Bronze | Brand Identity & Collateral Design - Identity Programmes | South Africa | The Post Office | The Post Office Retouching Studio | Joe Public | Meet The Post Office |
| Campaign Bronze | Brand Identity & Collateral Design - Identity Programmes | South Africa | The Hardy Boys | The Hardy Boys | The Hardy Boys | THB Group CI |
| Campaign Bronze | Brand Identity & Collateral Design - Posters & Billboards | South Africa | ANTI EST | #UNLEARN | Grid Worldwide Branding (Pty) Ltd | ANTI EST #UNLEARN |
| Gold | Brand Identity & Collateral Design - Direct & Promotional Mail | South Africa | Antalis | Arjowiggins Paper Range | Shift Joe Public | Start The Day With Paper |
| Bronze | Brand Identity & Collateral Design - Direct & Promotional Mail | South Africa | Nandos | How does Nandos make you feel? | Black River FC | How does Nandos make you feel? |
| Silver | Brand Identity & Collateral Design - General Collateral | South Africa | Adidas | Orlando Pirates | 140 BBDO | The Ghost |
| Campaign Bronze | Brand Identity & Collateral Design - General Collateral | South Africa | Joburg Zoo | Night Tours | Y&R South Africa | See what comes out in the dark |
| Bronze | Brand Identity & Collateral Design - General Collateral | South Africa | Absa | Sponsorship | The Jupiter Drawing Room (South Africa) Johannesburg | Make Think Did |
| Bronze | Three Dimensional & Environmental Design - Architecture | South Africa | Steyn City Development | Steyn City Clubhouse | Boogertman & Partners Architects | The Disappearing Clubhouse |
| Bronze | Three Dimensional & Environmental Design - Interior Design & Temporary Structures | South Africa | ANTI EST | #UNLEARN | Grid Worldwide Branding (Pty) Ltd | ANTI EST #UNLEARN |
| Bronze | Three Dimensional & Environmental Design - Package & Industrial Design | South Africa | LAND ROVER JAGUAR | LAND ROVER | Y&R South Africa | LAND ROVER BOTTLE CAP |
| Gold | Publication Design - Book; Magazine & Newspaper Design | South Africa | Fonts For The Future | Fonts For The Future | Shift Joe Public | Fonts For The Future |
| Silver | Publication Design - Annual Reports; Brochures & Technical Literature | South Africa | South African Maritime Safety Authority | South African Maritime Safety Authority | Shift Joe Public | Expanding Possibilities |
| Bronze | Publication Design - Annual Reports; Brochures & Technical Literature | South Africa | Wildlife and Environment Society of South Africa | Annual Review | human.kind Advertising | WESSA Annual Review 2013 |
| Bronze | Motion Graphic Design - Broadcast Design & Graphics | South Africa | SuperSport | Absa Currie Cup | Thackwell & Whittaker | SuperSport Absa Currie Cup Promo |
| Grand Prix | Design Mixed-Media Campaign | South Africa | ANTI EST | #UNLEARN | Grid Worldwide Branding (Pty) Ltd | ANTI EST #UNLEARN |
| Campaign Gold | Design Mixed-Media Campaign | South Africa | Fonts For The Future | Fonts For The Future | Shift Joe Public | Fonts For The Future |
| Campaign Silver | Design Mixed-Media Campaign | South Africa | Chamber of Mines SA | Mining | Quirk Cape Town (Pty) Ltd | COMSA : Whats Yours Is Mined |
| Campaign Bronze | Design Mixed-Media Campaign | South Africa | Interactive Africa | Design Indaba | The Jupiter Drawing Room (South Africa) Cape Town | Design Indaba - Spread the Word |
| Craft Certificate | Design Crafts - Photography | South Africa | The Hardy Boys | The Hardy Boys | The Hardy Boys | THB Group CI |
| Craft Gold | Design Crafts - Illustration | South Africa | ANTI EST | #UNLEARN | Grid Worldwide Branding (Pty) Ltd | ANTI EST #UNLEARN |
| Craft Gold | Design Crafts - Typography | South Africa | Fonts For The Future | Fonts For The Future | Shift Joe Public | Fonts For The Future |
| Craft Certificate | Design Crafts - Typography | South Africa | ANTI EST | #UNLEARN | Grid Worldwide Branding (Pty) Ltd | ANTI EST #UNLEARN |
| Craft Certificate | Design Crafts - Typography | South Africa | Antalis | Arjowiggins Paper Range | Shift Joe Public | Start The Day With Paper |
| Bronze | Digital & Interactive - Internet Advertising | South Africa | First National Bank | FNB League of Innovators | Gloo Digital Design | FNB League of Innovators |
| Campaign Bronze | Digital & Interactive - Email marketing | South Africa | Heat Magazine | Heat Magazine | Publicis Machine | Letters |
| Bronze | Digital & Interactive - Email marketing | South Africa | Right2Know | Right2Know | Ireland/Davenport | Confidential E-mail |
| Gold | Digital & Interactive - Website | South Africa | Wrigley | Skittles | DDB South Africa | Smuggle the Rainbow. Taste the Rainbow. |
| Silver | Digital & Interactive - Website | South Africa | Merchants on Long | African Concept E-Store | Pier2Pier | Merchants Online |
| Bronze | Digital & Interactive - Website | South Africa | Capitec Bank | Capitec Bank Website | Quirk Cape Town (Pty) Ltd | Capitec Bank Website |
| Gold | Digital & Interactive - Microsite | South Africa | Brandhouse Beverages | Johnnie Walker | King James Group | King Of Flavour |
| Bronze | Digital & Interactive - Microsite | South Africa | BirdLife South Africa | Save Our Seabirds Festival | Utopia | The Penguin Run |
| Silver | Digital & Interactive - Social Media | South Africa | PharmaDynamics | Efferflu C Immune Booster | Saatchi & Saatchi South Africa | Project Trapped |
| Silver | Digital & Interactive - Social Media | South Africa | Metro FM | The 13th Metro FM Music Awards | King James II | Pilgrimage |
| Bronze | Digital & Interactive - Social Media | South Africa | The Haven Night Shelter on Napier | The Street Store | M&C Saatchi Abel | The Street Store |
| Silver | Digital & Interactive - Applications; Activations & Interactive tools | South Africa | First National Bank | FNB ATM Switch | Gloo Digital Design | FNB ATM Switch |
| Silver | Digital & Interactive - Applications; Activations & Interactive tools | South Africa | Johnnie Walker | Johnnie Walker | King James Group | Johnnie Walker Whisky Profiler |
| Bronze | Digital & Interactive - Applications; Activations & Interactive tools | South Africa | Labello | Labello | FCB South Africa (PTY) LTD and HelloComputer | The Electric Kiss Project |
| Bronze | Digital & Interactive - Mobile Advertising | South Africa | MINI | MINI JCW | Gloo Digital Design | MINI JCW |
| Grand Prix | Digital & Interactive - Mobile Applications & Sites | South Africa | Mi-Fone | Oju | One Kingdom Creative Studio | Oju Africa App |
| Bronze | Digital & Interactive - Mobile Applications & Sites | South Africa | Modjaji Books | bookly | NATIVE VML | bookly |
| Campaign Gold | Digital Integrated Campaign | South Africa | Nedbank | Ke Yona | NATIVE VML | Ke Yona |
| Campaign Silver | Digital Integrated Campaign | South Africa | Brandhouse | Johnnie Walker | King James Group | King Of Flavour |
| Campaign Silver | Digital Integrated Campaign | South Africa | PharmaDynamics | Efferflu C Immune Booster | Saatchi & Saatchi South Africa | Project Trapped |
| Campaign Silver | Digital Integrated Campaign | South Africa | Wrigley | Skittles | DDB South Africa | Smuggle the Rainbow. Taste the Rainbow. |
| Campaign Bronze | Digital Integrated Campaign | South Africa | Exclusive Books | Exclusive Books | Thirtyfour | Opening Lines |
| Campaign Bronze | Digital Integrated Campaign | South Africa | Modjaji Books | bookly | NATIVE VML | bookly |
| Craft Certificate | Digital Crafts - Interface & Navigation | South Africa | Hollard | Hollard Ascend | NATIVE VML | Hollard Ascend |
| Craft Gold | Digital Crafts - Illustration; Photography & Graphic Design | South Africa | Nestle Professional | Nestle Professional | Lowe Cross Colours | Thought for Food |
| Craft Certificate | Digital Crafts - Illustration; Photography & Graphic Design | South Africa | Punk | Corporate Identity | Punk / King James Group | I AM PUNK |
| Craft Certificate | Digital Crafts - Best use of Technology | South Africa | First National Bank | FNB ATM Switch | Gloo Digital Design | FNB ATM Switch |
| Craft Certificate | Digital Crafts - Best use of Technology | South Africa | Punk | Corporate Identity | Punk / King James Group | I AM PUNK |
| Campaign Gold | PR Communication Campaign | South Africa | Coca-Cola South Africa | Coca-Cola | FCB South Africa (PTY) LTD | A rainbow for the Rainbow Nation |
| Campaign Silver | PR Communication Campaign | South Africa | Santam | Insurance | King James Group | Through the eyes of a child |
| Campaign Bronze | PR Communication Campaign | South Africa | Cell C | Cell C | FCB 1886 | Cover Up"" |
| Campaign Silver | Live Events | South Africa | Barclays Africa | Internal Employee Roadshow | Mann Made Media | The Undisputed Heavyweight Banking Champion Of Africa |
| Campaign Bronze | Live Events | South Africa | adidas | adidas Originals | Publicis Machine | adidas Originals Unite Joburg |
| Silver | Live Activations | South Africa | Fox International Channels | Walking Dead | Ireland/Davenport | Walking Dead Zombie Prank |
| Bronze | Live Activations | South Africa | Kalahari.com | Kalahari.com | J. Walter Thompson Cape Town Pty Ltd. | Pass The Parcel |
| Bronze | Live Activations | South Africa | Oakley | Oakley Medusa Heritage Head Piece | Derrick | Medusa |
| Bronze | Live Activations | South Africa | Unilever | Robertsons Herbs and Spices | The Hardy Boys | SkyDine |
| Campaign Silver | Live Events - Sponsorship | South Africa | Absa | Sponsorship | The Jupiter Drawing Room (South Africa)Johannesburg | Make Think Did |
| Campaign Silver | Live Events - Sponsorship | South Africa | BMW | BMW M Series | Levergy & O'MAGE | The BMW Challenge |
| Gold | Media Innovation - Single Medium | South Africa | Fox International Channels | Fox Crime Channel | Ireland/Davenport | Fox Crime: Cinema Crime Scene |
| Gold | Media Innovation - Single Medium | South Africa | Coca-Cola South Africa | Coca-Cola | FCB South Africa (PTY) LTD | A rainbow for the Rainbow Nation |
| Gold | Media Innovation - Single Medium | South Africa | Avis | Chauffeur Services | Aqua / Wunderman | AVIS CHAUFFEUR RIDE |
| Silver | Media Innovation - Single Medium | South Africa | First National Bank | FNB ATM Switch | Gloo Digital Design | FNB ATM Switch |
| Silver | Media Innovation - Single Medium | South Africa | Cinemark | I Vote SA | Joe Public | Cinema Comfort App |
| Campaign Bronze | Media Innovation - Single Medium | South Africa | NSPCA | NSPCA | The Hardy Boys | Vote for NSPCA |
| Bronze | Media Innovation - Single Medium | South Africa | Unilever | Robertsons Herbs and Spices | The Hardy Boys | SkyDine |
| Bronze | Media Innovation - Single Medium | South Africa | Foodcorp | Bobtail | Joe Public | Streetpole for dogs |
| Grand Prix | Outdoor Media | South Africa | Coca-Cola South Africa | Coca-Cola | FCB South Africa (PTY) LTD | A rainbow for the Rainbow Nation |
| Campaign Bronze | Outdoor Media | South Africa | City Lodge Hotels | Road Lodge | TBWA\Hunt\Lascaris Johannesburg | We Use Our One Star For What Counts |
| Bronze | Outdoor Media | South Africa | Nedbank | Savvy | Joe Public | Water Billboard |
| Silver | Street-Pole | South Africa | Foodcorp | Bobtail | Joe Public | Streetpole for dogs |
| Campaign Bronze | Street-Pole | South Africa | Volkswagen | Volkswagen Side Assist | Ogilvy & Mather Cape Town | The Posters That Know What's Coming |
| Bronze | Ambient Media | South Africa | National Responsible Gambling Programme | National Responsible Gambling Programme | Havas Worldwide Johannesburg | Dice |
| Silver | In-Store | South Africa | Warwick Wines | The Grape Shed | Thirtyfour | Wine Awards |
| Gold | Alternative Media & Field Marketing | South Africa | The Haven Night Shelter on Napier | The Street Store | M&C Saatchi Abel | The Street Store |
| Gold | Alternative Media & Field Marketing | South Africa | CHEVRON/CALTEX | LICENCE TO LIVE | Y&R South Africa | LICENCE TO LIVE |
| Silver | Alternative Media & Field Marketing | South Africa | Tiger Brands | Tiger Brands | TBWA\Hunt\Lascaris Johannesburg | The Tiger Alphabet |
| Silver | Alternative Media & Field Marketing | South Africa | Absa | Sponsorship | The Jupiter Drawing Room (South Africa)Johannesburg | Make Think Did |
| Bronze | Alternative Media & Field Marketing | South Africa | Fox International Channels | Fox Crime Channel | Ireland/Davenport | Fox Crime: Cinema Crime Scene |
| Bronze | Alternative Media & Field Marketing | South Africa | Avis | Chauffeur Services | Aqua / Wunderman | AVIS CHAUFFEUR RIDE |
| Bronze | Alternative Media & Field Marketing | South Africa | Salvation Army | Salvation Army Blanket Drive | Owenkessel Leoburnett | Cover Drive |
| Campaign Gold | Newspaper Advertising | South Africa | Bose | Noise Cancelling Headphones | Ogilvy & Mather Johannesburg | Noise Cancelling Headphones |
| Campaign Silver | Newspaper Advertising | South Africa | Mail & Guardian | Mail & Guardian | TBWA\Hunt\Lascaris Johannesburg | Freedom is knowing |
| Campaign Silver | Newspaper Advertising | South Africa | GUN FREE SOUTH AFRICA | GUN FREE SOUTH AFRICA | Y&R South Africa | TWO HANDS |
| Campaign Bronze | Newspaper Advertising | South Africa | Unilever | Omo DIG | The Hardy Boys | Clean Never Discovered |
| Campaign Bronze | Newspaper Advertising | South Africa | Boxman | Boxman | MCSaatchi Abel | Cracks |
| Gold | Tactical use of Newspaper | South Africa | One School at a Time | Project English | Joe Public | Project English Print |
| Campaign Bronze | Tactical use of Newspaper | South Africa | Freq'ncy Sound Studio | Freq'ncy Sound Studio | Publicis Machine | Relocation |
| Campaign Bronze | Tactical use of Newspaper | South Africa | Volkswagen | Volkswagen Side Assist | Ogilvy & Mather Cape Town | The Press Ads That Know What's Coming |
| Bronze | Tactical use of Newspaper | South Africa | Nedbank Capital | Nedbank Capital Sustainability Awards | Joe Public | The Future Newspaper |
| Campaign Silver | Magazine Advertising | South Africa | Foodcorp | Bobtail | Joe Public | When they wont let go |
| Gold | Posters | South Africa | Volkswagen | Golf R | Ogilvy & Mather Cape Town | Terminal Velocity |
| Campaign Bronze | Posters | South Africa | District Six Museum | Walking Tours | Ogilvy & Mather Cape Town | District Six Ex-Residents |
| Campaign Bronze | Posters | South Africa | LAND ROVER JAGUAR | LAND ROVER | Y&R South Africa | Herds |
| Campaign Bronze | Posters | South Africa | Flight Centre | Student Flights | TBWA\Hunt\Lascaris Johannesburg | Travel before its not fun anymore |
| Campaign Bronze | Posters | South Africa | Origin Coffee Roasters | Origin Dark Roast Coffee | Joe Public | Wake-up Calls |
| Campaign Craft Certificate | Print & Collateral Crafts - Art direction | South Africa | CNA | Halloween Promotion | Promise | Masks |
| Craft Certificate | Print & Collateral Crafts - Art direction | South Africa | The Haven Night Shelter on Napier | The Street Store | M&C Saatchi Abel | The Street Store |
| Craft Certificate | Print & Collateral Crafts - Art direction | South Africa | Wrigley | Skittles | DDB South Africa | Smuggle the Rainbow. Taste the Rainbow. |
| Craft Gold | Print & Collateral Crafts - Writing | South Africa | Bryanston Parallel Medium School | Bryanston Parallel Medium School | Joe Public | Stories |
| Craft Certificate | Print & Collateral Crafts - Writing | South Africa | Nandos | 1918 - Forever | Black River FC | 1918 - Forever |
| Craft Certificate | Print & Collateral Crafts - Writing | Kenya | Sprite | Sprite | Ogilvy Africa | Bill the Billboard |
| Campaign Craft Gold | Print & Collateral Crafts - Photography | South Africa | District Six Museum | Walking Tours | Ogilvy & Mather Cape Town | District Six Ex-Residents |
| Campaign Craft Certificate | Print & Collateral Crafts - Photography | South Africa | LAND ROVER JAGUAR | LAND ROVER | Y&R South Africa | Herds |
| Campaign Craft Certificate | Print & Collateral Crafts - Photography | Uganda | Roofings | Roofings electric fencing | Scanad Uganda | Shock |
| Campaign Craft Gold | Print & Collateral Crafts - Illustration | South Africa | CNA | Halloween Promotion | Promise | Masks |
| Campaign Craft Certificate | Print & Collateral Crafts - Illustration | South Africa | Origin Coffee Roasters | Origin Dark Roast Coffee | Joe Public | Wake-up Calls |
| Craft Certificate | Print & Collateral Crafts - Typography | South Africa | Castle | Castle Lager | Thirtyfour | Save our indigenous forests |
| Grand Prix | Radio Commercials | South Africa | Lucozade | Lucozade | Ogilvy & Mather Johannesburg | Give Me Strength |
| Gold | Radio Commercials | South Africa | Rape Wise | Rape Wise | Ogilvy & Mather Cape Town | National Anthem |
| Gold | Radio Commercials | South Africa | Toyota South Africa Motors (Pty) Ltd | Lexus Adaptive Lights | FCB South Africa (PTY) LTD | Precognition |
| Campaign Silver | Radio Commercials | South Africa | Volkswagen | VW Genuine Parts | Ogilvy & Mather Cape Town | Malapropisms |
| Campaign Silver | Radio Commercials | South Africa | Toyota South Africa Motors (Pty) Ltd | Toyota Genuine Parts | FCB South Africa (PTY) LTD | More Genuine |
| Campaign Bronze | Radio Commercials | South Africa | Flight Centre | Student Flights | TBWA\Hunt\Lascaris Johannesburg | Travel before its not fun anymore |
| Campaign Bronze | Radio Commercials | South Africa | Tiger Brands | Peaceful Sleep Mosquito Repellant | TBWA\Hunt\Lascaris Johannesburg | Up all night |
| Campaign Bronze | Radio Commercials | South Africa | CHICKEN LICKEN | 0% TRANSFAT | Net#work BBDO | YOU'RE DEAD |
| Campaign Bronze | Radio Commercials | South Africa | Independent Newspapers | Cape Times | Lowe Cape Town | Better World Radio |
| Bronze | Radio Commercials | South Africa | Savanna | Savanna Dry | FCB Cape Town | Vuvuzela |
| Gold | New Voice Non-English Radio | South Africa | ABSA | ABSA Funeral Plan | Ireland/Davenport | Abashwe |
| Silver | New Voice Non-English Radio | South Africa | MultiChoice DStv | DStv Catch Up | Ogilvy & Mather Johannesburg | Mfundisi |
| Bronze | New Voice Non-English Radio | South Africa | Fox International Channel | The Simpsons | Ireland/Davenport | Crime Report |
| Bronze | New Voice Non-English Radio | South Africa | MultiChoice DStv | DStv Box Office | Ogilvy & Mather Johannesburg | Ma Downloader |
| Campaign Craft Certificate | Radio Crafts - Direction | United Arab Emirates | Sawa Mninjah | Rescue Radio, The Rescue Continues | Geometry Global Dubai | Nepalese Street Festival |
| Craft Certificate | Radio Crafts - Direction | South Africa | Exclusive Books | Exclusive Books | Net#work BBDO | 1984 |
| Campaign Craft Gold | Radio Crafts - Writing | South Africa | Lucozade | Lucozade | Ogilvy & Mather Johannesburg | Give Me Strength |
| Campaign Craft Certificate | Radio Crafts - Writing | South Africa | Huggies | Gold | Ogilvy & Mather Johannesburg | Cribs |
| Campaign Craft Certificate | Radio Crafts - Writing | South Africa | MultiChoice DStv | DStv Discovery Channel | Ogilvy & Mather Johannesburg | Foleys |
| Campaign Craft Certificate | Radio Crafts - Writing | South Africa | Chicken Licken | 0% Transfat | Net#work BBDO | You're Dead |
| Campaign Craft Gold | Radio Crafts - Original Music & Sound Design | South Africa | Flight Centre | Student Flights | TBWA\Hunt\Lascaris Johannesburg | Travel before its not fun anymore |
| Campaign Craft Gold | Radio Crafts - Original Music & Sound Design | United Arab Emirates | Sawa Mninjah | Rescue Radio, The Rescue Continues | Geometry Global Dubai | Nepalese Street Festival |
| Campaign Craft Certificate | Radio Crafts - Original Music & Sound Design | South Africa | Land Rover Jaguar | Jaguar Pre-approved Vehicles | Y&R South Africa | Car of your dreams |
| Campaign Craft Certificate | Radio Crafts - Original Music & Sound Design | South Africa | The-O Recording Studio | The-O Recording Studio | Baie-Lingual Concepts | Sounds |
| Campaign Craft Certificate | Radio Crafts - Performance | South Africa | Toyota South Africa Motors (Pty) Ltd | Toyota Genuine Parts | FCB South Africa (PTY) LTD | More Genuine |
| Campaign Craft Certificate | Radio Crafts - Performance | South Africa | SABC3 | Expresso | King James II | Mornings |
| Craft Certificate | Radio Crafts - Performance | South Africa | Mr. Delivery | Mr. D | M&C Saatchi Abel | I Hate You |
| Gold | TV & Cinema Commercials - up to 90s | South Africa | Chicken Licken | Big John | Net#work BBDO | Trucker |
| Campaign Silver | TV & Cinema Commercials - up to 90s | South Africa | Business Day | Business Day | Owenkessel Leoburnett | Understand Your Country Or Lose It |
| Silver | TV & Cinema Commercials - up to 90s | South Africa | Coronation Fund Managers | Coronation Fund Managers | Net#work BBDO | Doctor |
| Silver | TV & Cinema Commercials - up to 90s | South Africa | Cinemark | I Vote SA | Joe Public | Cinema Comfort App |
| Campaign Bronze | TV & Cinema Commercials - up to 90s | South Africa | Flight Centre | Student Flights | TBWA\Hunt\Lascaris Johannesburg | Travel before its not fun anymore |
| Bronze | TV & Cinema Commercials - up to 90s | South Africa | Prudential Portfolio Managers SA (Pty)Ltd | Prudential Portfolio Managers SA (Pty) Ltd | Lowe Cape Town | South Pole |
| Bronze | TV & Cinema Commercials - up to 90s | South Africa | Coca-Cola South Africa | Coca-Cola | FCB South Africa (PTY) LTD | Bobby |
| Bronze | TV & Cinema Commercials - up to 90s | South Africa | McDonald's | Breakfast | DDB South Africa | Night and Day |
| Gold | TV & Cinema Commercials - above 90s | South Africa | Topsy Foundation | Topsy Foundation | Ogilvy & Mather Johannesburg | Kevin |
| Silver | TV & Cinema Commercials - above 90s | South Africa | Brandhouse Beverages | Bells Extra Special Scotch Whisky | King James Group | The Reader |
| Silver | TV & Cinema Commercials - above 90s | South Africa | Die Antwoord | Pitbull Terrier | Egg Films | Pitbull Terrier |
| Bronze | TV & Cinema Commercials - above 90s | South Africa | Skrillex | Skrillex | Egg Films | Ragga Bomb |
| Silver | Internet & Mobile Commercials | South Africa | John West | John West Pilchards | Geometry Global (Pty) Ltd | Making Pilchards Sexy. (With Sharks.) |
| Bronze | Internet & Mobile Commercials | South Africa | Santam | Insurance | King James Group | Through the eyes of a child |
| Bronze | Internet & Mobile Commercials | South Africa | Wrigley | Skittles | DDB South Africa | Smuggle the Rainbow. Taste the Rainbow. |
| Bronze | Internet & Mobile Commercials | South Africa | The Nelson Mandela Foundation | The Nelson Mandela Foundation | Quirk Johannesburg | Madiba Legacy |
| Bronze | TV Trailers; Channel & Station Promos | South Africa | DStv | DStv Earth Hour | Studio Zoo for DStv | DStv Earth Hour |
| Bronze | TV Trailers; Channel & Station Promos | South Africa | SuperSport | Soweto Derby Promo | Thackwell & Whittaker | SuperSport Soweto Derby Promo |
| Campaign Bronze | Non-broadcast Video & Film | South Africa | adidas Originals | RUN THRU TIME | Geometry Global (Pty)Ltd | RUN THRU TIME |
| Bronze | Non-broadcast Video & Film | South Africa | Roger Ballen Book Promo | Asylum of the Birds Book | Roger Ballen Photography | Asylum of the Birds |
| Silver | Branded Content | South Africa | Red Huxley | Red Huxley | Motion City Films | #RoadToRancho |
| Bronze | Branded Content | South Africa | Jameson | Jameson Whiskey | NATIVE VML | The Indie Channel |
| Craft Gold | TV Crafts - Direction | South Africa | Skrillex | Skrillex | Egg Films | Ragga Bomb |
| Craft Certificate | TV Crafts - Direction | South Africa | Distell | Oude Meester | 140 BBDO & Egg Films | Mastery in the Making |
| Craft Certificate | TV Crafts - Direction | South Africa | Topsy Foundation | Topsy Foundation | Ogilvy & Mather Johannesburg | Kevin |
| Craft Certificate | TV Crafts - Cinematography | South Africa | Distell | Oude Meester | 140 BBDO & Egg Films | Mastery in the Making |
| Craft Certificate | TV Crafts - Cinematography | South Africa | Brandhouse Beverages | Bells | Velocity Films | The Reader |
| Craft Certificate | TV Crafts - Writing | South Africa | Distell | Oude Meester | 140 BBDO & Egg Films | Mastery in the Making |
| Craft Gold | TV Crafts - Production Design | South Africa | Skrillex | Skrillex | Egg Films | Ragga Bomb |
| Craft Certificate | TV Crafts - Production Design | South Africa | Prudential | Prudential | Velocity Films | South Pole |
| Craft Certificate | TV Crafts - Production Design | South Africa | Distell | Oude Meester | 140 BBDO & Egg Films | Mastery in the Making |
| Campaign Craft Certificate | TV Crafts - Animation | South Africa | Å KODA AUTO | Å koda HR | Luma Animation CC | Paper World |
| Craft Gold | TV Crafts - Special Visual Effects | South Africa | Prudential | Prudential | Searle Street Post Production | Race to the South Pole |
| Craft Gold | TV Crafts - Editing | South Africa | Skrillex | Skrillex | Egg Films | Ragga Bomb |
| Craft Certificate | TV Crafts - Editing | South Africa | Coca-Cola South Africa | Coca-Cola | Velocity Films | Bobby |
| Craft Certificate | TV Crafts - Editing | South Africa | Distell | Oude Meester | 140 BBDO & Egg Films | Mastery in the Making |
| Craft Certificate | TV Crafts - Original Music & Sound Design | South Africa | Four Corners (feature film) | Four Corners (feature film) - Trailer | Markus Wormstorm | Four Corners |
| Craft Gold | TV Crafts - Best Use of Licensed Music | South Africa | Coca-Cola South Africa | Coca-Cola | FCB South Africa (PTY) LTD | Bobby |
| Craft Certificate | TV Crafts - Best Use of Licensed Music | South Africa | Brandhouse Beverages | Amstel Lager | Owenkessel Leoburnett | The Chef |
| Craft Certificate | TV Crafts - Performance | South Africa | Brandhouse Beverages | Amstel Lager | Owenkessel Leoburnett | The Chef |
| Campaign Gold | Integrated Campaign | South Africa | Nedbank | Ke Yona | NATIVE VML | Ke Yona |
| Campaign Silver | Integrated Campaign | South Africa | PharmaDynamics | Efferflu C Immune Booster | Saatchi & Saatchi South Africa | Project Trapped |
| Campaign Silver | Integrated Campaign | South Africa | The Haven Night Shelter on Napier | The Street Store | M&C Saatchi Abel | The Street Store |
| Campaign Bronze | Integrated Campaign | South Africa | Absa | Sponsorship | The Jupiter Drawing Room (South Africa)Johannesburg | Make Think Did |
| Campaign Bronze | Integrated Campaign | South Africa | Coca-Cola South Africa | Coca-Cola | FCB South Africa (PTY) LTD | A rainbow for the Rainbow Nation |
| Campaign Bronze | Integrated Campaign | South Africa | Brandhouse Beverages | Johnnie Walker | King James Group | Keep Walking South Africa |
| Gold | Ubuntu Award | South Africa | Exclusive Books | Exclusive Books | 140 BBDO | Exclusive S.E.E.D Library |
| Silver | Ubuntu Award | South Africa | KFC South Africa | Add Hope | Ogilvy Public Relations South Africa | Faces of Hope |
| Bronze | Ubuntu Award | South Africa | Modjaji Books | bookly | NATIVE VML | bookly |
| Bronze | Ubuntu Award | South Africa | Khayelitsha Cookies | Scrumptious Cookies | Y&R South Africa | Scrumptious Cookies |
| Gold | Effective Creativity | South Africa | Ster-Kinekor | Brand | FOXP2 | Great moments at their Greatest"" |
| Gold | Effective Creativity | South Africa | Brandhouse Beverages | Johnnie Walker Platinum Label | King James Group | Johnnie Walker One Bottle |
| Silver | Effective Creativity | South Africa | Audi | Audi A3 Sportback | Ogilvy & Mather Cape Town | #AudiA3Exchange |
| Bronze | Effective Creativity | South Africa | Organ Donor Foundation | The Exchange | NATIVE VML | The Exchange |
| Bronze | Effective Creativity | South Africa | Nedbank | Ke Yona | NATIVE VML | Ke Yona |
| Bronze | Effective Creativity | South Africa | One School at a Time | NPO | Joe Public | Project English |
| Gold | Student - Motion Graphics | South Africa | Ubuzu | Ubuzu Font | North-West University | Ubuzu |
| Silver | Student - Motion Graphics | South Africa | Bronte’s Story | Bronte’s Story Title Sequence | AAA School of Advertising Cape Town | Bronte’s Story |
| Silver | Student - Motion Graphics | South Africa | Creep TV | Creep TV | North-West University | Creep TV |
| Silver | Student - Motion Graphics | South Africa | EL Hannez | Self-Promotional | North-West University | EL Hannez |
| Bronze | Student - Motion Graphics | South Africa | Short Film - Animation | Wegkruipertjie | AFDA The South African School of Motion Picture Medium and Live Performance | Wegkruipertjie |
| Bronze | Student - Motion Graphics | South Africa | Short Film | Rift | AFDA The South African School of Motion Picture Medium and Live Performance | Rift |
| Craft Gold | Student Crafts - TV; Film & Video Crafts | South Africa | Ubuzu | Ubuzu Font | North-West University | Ubuzu |
| Bronze | Student - Radio Commercials | South Africa | MTN | MTN Mahala Airtime | AAA School of Advertising JHB | MTN - I'm a Hero - Pastor |
| Bronze | Student - Radio Commercials | South Africa | Nando's | Nando's | AAA School of Advertising JHB | Nando's E-toll |
| Bronze | Student - Radio Commercials | South Africa | Lion Matches | Lion Matches | AAA School of Advertising JHB | Lion Strike |
| Campaign Bronze | Student - Newspaper & Magazine Advertising | South Africa | Scrabble | Scrabble | AAA School of Advertising JHB | Equal Playing Field |
| Bronze | Student - Newspaper & Magazine Advertising | South Africa | Sandisk | Sandisk Safe Data Storage | AAA School of Advertising Cape Town | Sandisk 2. Carousel Of The Mind. |
| Campaign Silver | Student - Posters | South Africa | The Body Shop | Colour Crush Lipstick | Red &Yellow School | The Body Shop Effect |
| Silver | Student - Posters | South Africa | Sleep Cycle | Infographic on Dreaming | AAA School of Advertising Cape Town | The Dreamatorium |
| Silver | Student - Outdoor; Collateral & Alternative Media | South Africa | Beacon | All-Sorts | AAA School of Advertising Cape Town | Poppable Billboard |
| Silver | Student - Outdoor; Collateral & Alternative Media | South Africa | SPCA | SPCA Rescue Horses | Stellenbosch Academy of Design and Photography | Rescue Horses |
| Silver | Student - Outdoor; Collateral & Alternative Media | South Africa | Know-It-Wall | Know-It-Wall | The Open Window School of Visual Communication | Know-It-Wall |
| Campaign Bronze | Student - Logos and Identity Programmes | South Africa | The Breadline Eatery | Restaurant/ Café | Red&Yellow School | The Breadline Eatery |
| Campaign Bronze | Student - Logos and Identity Programmes | South Africa | MK | MK Social | North-West University | MK Fokken Dans |
| Gold | Student - Collateral Design | South Africa | National Geographic | 2014 Diary/Almanac | AAA School of Advertising Cape Town | Almanac of Extremely Average Animals |
| Gold | Student - Collateral Design | South Africa | Calendar | Calendar | "Stellenbosch Academy of Design and | |
| Photography" | Expose | |||||
| Bronze | Student - Collateral Design | South Africa | South African Post Office | Stamps for South African Folk Tales | AAA School of Advertising Cape Town | Folk Tales |
| Bronze | Student - Architecture; Interior Design & Environmental Graphics | South Africa | Fishbone Rocking Chair | Fishbone Rocking Chair | greenside design center college of design | Fishbone Rocking Chair |
| Silver | Student - Publication Design | South Africa | Food for thought | Food for thought | North-West University | Food for thought |
| Bronze | Student - Publication Design | South Africa | Inglourious Basterds Universal | Character Profile | AAA School of Advertising Cape Town | Inglourious Basterds |
| Bronze | Student - Publication Design | South Africa | Linotype | Linotype brochure | Red&Yellow School | Type Wars |
| Silver | Student - Package Design | South Africa | Folklore | Folklore Packaging | AAA School of Advertising Cape Town | Folklore Packaging |
| Silver | Student - Package Design | South Africa | Supplements SA | Supplements SA | Stellenbosch Academy of Design and Photography | Kettlebells |
| Bronze | Student - Package Design | South Africa | Timberland | Brave and Curious | Red&Yellow School | Brave and Curious |
| Bronze | Student - Package Design | South Africa | VANS Shoes | VANS Shoes | Stellenbosch Academy of Design and Photography | VANS Versatile |
| Bronze | Student - Package Design | South Africa | Bhuti Craft Beer | Bhuti Craft Beer | North-West University | Bhuti Craft Beer |
| Bronze | Student - Package Design | South Africa | Born and Bread | Born and Bread | North-West University | Born and Bread |
| Gold | Student - Digital & Interactive Communication | South Africa | Recollection | Recollection Online Hospice Store | AAA School of Advertising Cape Town | Recollection |
| Bronze | Student - Digital & Interactive Communication | South Africa | Digital Mom | Digital Mom | greenside design center college of design | Digital Mom |
| Craft Gold | Student - Print & Design Crafts - Illustration | South Africa | Sho't left | Sho't Left-an illustrated zine | The Open Window School of Visual Communication | Sho't Left a zine |
| Craft Certificate | Student - Print & Design Crafts - Illustration | South Africa | n/a | Adam | The Open Window School of Visual Communication | Adam |
| Craft Certificate | Student - Print & Design Crafts - Illustration | South Africa | Body of Habits | Body of Habits illustrated zine | The Open Window School of Visual Communication | Body of Habits zine |
| Craft Certificate | Student - Print & Design Crafts - Illustration | South Africa | Book Illustration | Book Illustration | Stellenbosch Academy of Design and Photography | Georgy Porgy |
| Craft Certificate | Student - Print & Design Crafts - Illustration | South Africa | Honest Chocolate | Honest Chocolate | Stellenbosch Academy of Design and Photography | Honest Chocolate |
| Craft Gold | Student - Print & Design Crafts - Typography | South Africa | Pylon Typeface | Pylon Typeface | North-West University | Pylon Typeface |
| Craft Certificate | Student - Print & Design Crafts - Photography | South Africa | n/a | As One: A Collection of Images Exploring The Way We Live | The Open Window School of Visual Communication | As One |
For more:
- Bizcommunity search: Loeries
- Official site: www.loeries.com
- Google News search: The Loeries
- Twitter search: Loerie Awards OR "The Loeries" OR Loeries2014 OR "Loerie Awards 2014"
- Facebook: The Loeries page
- Twitter: @loeries
