Loeries Special Section

Loeries 2014: All the winners (Saturday)

The 36th ceremony that annually awards SA's finest creative advertising was held at Cape Town's CTICC on 20 September 2014.


A noticeable camaraderie and mutual respect was evident, with all work being applauded, not only that of the winning agency concerned. Maybe everyone realises that apart from sheer talent, how much hard work, technical skill and good management is required to bring award winning work to fruition nowadays.

Speaking at DSTV Seminar of Creativity earlier in the week Stephen Doyle from www.doylepartners.com in NYC, had remarked that the standard of Communication Design of which he was a judge, was impressive and that there was much of the work that he wished he had done himself.

The industry as a whole can be proud of their achievements, not least of all because so much of the work is devoted to enhancing and facilitating not only business, but also worthy causes in our region.

A total of 142 trophies were handed out, three of which were Grands Prix - awarded to Anti Est and Grid Worldwide Branding for "#Unlearn", in Design Mixed-Media Campaign; Mi-Fone and One Kingdom Creative Studio for "Oju Africa App", in Digital & Interactive - Mobile Applications & Sites; and Coca-Cola South Africa and FCB South Africa for "A rainbow for the Rainbow Nation", in Outdoor Media.16 Gold Awards and nine Craft Gold Awards were handed out. Of these, four Student Gold and three Student Craft gold were awarded.

The awards were judged by over 140 local and international experts in their fields, including three international jury chairman from San Francisco, Melbourne, New York City, as well as regional judges from Accra, Dar es Salaam and Nairobi.

Winners in the following categories were announced at Saturday night's award ceremony:
Student Awards; Print Communication & The Times Newspaper Award; Outdoor & Collateral; Ambient, In-Store, Alternative Media, Direct Mail & Field Marketing & the ADreach Street-Pole Award; Communication Design & the Antalis Creative Use of paper Award; Digital & Interactive Communication; and the Unilever Ubuntu Award for Sustainable Marketing.

PrizeCategoryBrandProductEntry AgencyTitle
SilverBrand Identity & Collateral Design - LogosFonts For The FutureFonts For The FutureShift Joe PublicFonts For The Future
SilverBrand Identity & Collateral Design - Logos5 and 10Architectural Rendering ServicesBoomtownBetween 5 and 10
BronzeBrand Identity & Collateral Design - LogosPunkCorporate IdentityPunk / King James GroupI AM PUNK
Campaign BronzeBrand Identity & Collateral Design - Identity ProgrammesNestle ProfessionalNestle ProfessionalLowe Cross ColoursThought for food
Campaign BronzeBrand Identity & Collateral Design - Identity ProgrammesThe Post OfficeThe Post Office Retouching StudioJoe PublicMeet The Post Office
Campaign BronzeBrand Identity & Collateral Design - Identity ProgrammesThe Hardy BoysThe Hardy BoysThe Hardy BoysTHB Group CI
Campaign BronzeBrand Identity & Collateral Design - Posters & BillboardsANTI EST#UNLEARNGrid Worldwide Branding (Pty) LtdANTI EST #UNLEARN
GoldBrand Identity & Collateral Design - Direct & Promotional MailAntalisArjowiggins Paper RangeShift Joe PublicStart The Day With Paper
BronzeBrand Identity & Collateral Design - Direct & Promotional MailNandosHow does Nandos make you feel?Black River FCHow does Nandos make you feel?
SilverBrand Identity & Collateral Design - General CollateralAdidasOrlando Pirates140 BBDOThe Ghost
Campaign BronzeBrand Identity & Collateral Design - General CollateralJoburg ZooNight ToursY&R South AfricaSee what comes out in the dark
BronzeBrand Identity & Collateral Design - General CollateralAbsaSponsorshipThe Jupiter Drawing Room (South Africa)JohannesburgMake Think Did
BronzeThree Dimensional & Environmental Design - ArchitectureSteyn City DevelopmentSteyn City ClubhouseBoogertman & Partners ArchitectsThe Disappearing Clubhouse
BronzeThree Dimensional & Environmental Design - Interior Design & Temporary StructuresANTI EST#UNLEARNGrid Worldwide Branding (Pty) LtdANTI EST #UNLEARN
BronzeThree Dimensional & Environmental Design - Package & Industrial DesignLAND ROVER JAGUARLAND ROVERY&R South AfricaLAND ROVER BOTTLE CAP
GoldPublication Design - Book; Magazine & Newspaper DesignFonts For The FutureFonts For The FutureShift Joe PublicFonts For The Future
SilverPublication Design - Annual Reports; Brochures & Technical LiteratureSouth African Maritime Safety AuthoritySouth African Maritime Safety AuthorityShift Joe PublicExpanding Possibilities
BronzePublication Design - Annual Reports; Brochures & Technical LiteratureWildlife and Environment Society of South AfricaAnnual Reviewhuman.kind AdvertisingWESSA Annual Review 2013
BronzeMotion Graphic Design - Broadcast Design & GraphicsSuperSportAbsa Currie CupThackwell & WhittakerSuperSport Absa Currie Cup Promo
Grand PrixDesign Mixed-Media CampaignANTI EST#UNLEARNGrid Worldwide Branding (Pty) LtdANTI EST #UNLEARN
Campaign GoldDesign Mixed-Media CampaignFonts For The FutureFonts For The FutureShift Joe PublicFonts For The Future
Campaign SilverDesign Mixed-Media CampaignChamber of Mines SAMiningQuirk Cape Town (Pty) LtdCOMSA : Whats Yours Is Mined
Campaign BronzeDesign Mixed-Media CampaignInteractive AfricaDesign IndabaThe Jupiter Drawing Room (South Africa) Cape TownDesign Indaba - Spread the Word
Craft CertificateDesign Crafts - PhotographyThe Hardy BoysThe Hardy BoysThe Hardy BoysTHB Group CI
Craft GoldDesign Crafts - IllustrationANTI EST#UNLEARNGrid Worldwide Branding (Pty) LtdANTI EST #UNLEARN
Craft GoldDesign Crafts - TypographyFonts For The FutureFonts For The FutureShift Joe PublicFonts For The Future
Craft CertificateDesign Crafts - TypographyANTI EST#UNLEARNGrid Worldwide Branding (Pty) LtdANTI EST #UNLEARN
Craft CertificateDesign Crafts - TypographyAntalisArjowiggins Paper RangeShift Joe PublicStart The Day With Paper
BronzeDigital & Interactive - Internet AdvertisingFirst National BankFNB League of InnovatorsGloo Digital DesignFNB League of Innovators
Campaign BronzeDigital & Interactive - Email marketingHeat MagazineHeat MagazinePublicis MachineLetters
BronzeDigital & Interactive - Email marketingRight2KnowRight2KnowIreland/DavenportConfidential E-mail
GoldDigital & Interactive - WebsiteWrigleySkittlesDDB South AfricaSmuggle the Rainbow. Taste the Rainbow.
SilverDigital & Interactive - WebsiteMerchants on LongAfrican Concept E-StorePier2PierMerchants Online
BronzeDigital & Interactive - WebsiteCapitec BankCapitec Bank WebsiteQuirk Cape Town (Pty) LtdCapitec Bank Website
GoldDigital & Interactive - MicrositeBrandhouse BeveragesJohnnie WalkerKing James GroupKing Of Flavour
BronzeDigital & Interactive - MicrositeBirdLife South AfricaSave Our Seabirds FestivalUtopiaThe Penguin Run
SilverDigital & Interactive - Social MediaPharmaDynamicsEfferflu C Immune BoosterSaatchi & Saatchi South AfricaProject Trapped
SilverDigital & Interactive - Social MediaMetro FMThe 13th Metro FM Music AwardsKing James IIPilgrimage
BronzeDigital & Interactive - Social MediaThe Haven Night Shelter on NapierThe Street StoreM&C Saatchi AbelThe Street Store
SilverDigital & Interactive - Applications; Activations & Interactive toolsFirst National BankFNB ATM SwitchGloo Digital DesignFNB ATM Switch
SilverDigital & Interactive - Applications; Activations & Interactive toolsJohnnie WalkerJohnnie WalkerKing James GroupJohnnie Walker Whisky Profiler
BronzeDigital & Interactive - Applications; Activations & Interactive toolsLabelloLabelloFCB South Africa (PTY) LTD and HelloComputerThe Electric Kiss Project
BronzeDigital & Interactive - Mobile AdvertisingMINIMINI JCWGloo Digital DesignMINI JCW
Grand PrixDigital & Interactive - Mobile Applications & SitesMi-FoneOjuOne Kingdom Creative StudioOju Africa App
BronzeDigital & Interactive - Mobile Applications & SitesModjaji BooksbooklyNATIVE VMLbookly
Campaign GoldDigital Integrated CampaignNedbankKe YonaNATIVE VMLKe Yona
Campaign SilverDigital Integrated CampaignBrandhouseJohnnie WalkerKing James GroupKing Of Flavour
Campaign SilverDigital Integrated CampaignPharmaDynamicsEfferflu C Immune BoosterSaatchi & Saatchi South AfricaProject Trapped
Campaign SilverDigital Integrated CampaignWrigleySkittlesDDB South Africa"Smuggle the Rainbow. Taste the Rainbow."
Campaign BronzeDigital Integrated CampaignExclusive BooksExclusive BooksThirtyfourOpening Lines
Campaign BronzeDigital Integrated CampaignModjaji BooksbooklyNATIVE VMLbookly
Craft CertificateDigital Crafts - Interface & NavigationHollardHollard AscendNATIVE VMLHollard Ascend
Craft GoldDigital Crafts - Illustration; Photography & Graphic DesignNestle ProfessionalNestle ProfessionalLowe Cross ColoursThought for Food
Craft CertificateDigital Crafts - Illustration; Photography & Graphic DesignPunkCorporate IdentityPunk / King James GroupI AM PUNK
Craft CertificateDigital Crafts - Best use of TechnologyFirst National BankFNB ATM SwitchGloo Digital DesignFNB ATM Switch
Craft CertificateDigital Crafts - Best use of TechnologyPunkCorporate IdentityPunk / King James GroupI AM PUNK
Grand PrixOutdoor MediaCoca-Cola South AfricaCoca-ColaFCB South Africa (PTY) LTDA rainbow for the Rainbow Nation
Campaign BronzeOutdoor MediaCity Lodge HotelsRoad LodgeTBWA\Hunt\Lascaris JohannesburgWe Use Our One Star For What Counts
BronzeOutdoor MediaNedbankSavvyJoe PublicWater Billboard
SilverStreet-PoleFoodcorpBobtailJoe PublicStreetpole for dogs
Campaign BronzeStreet-PoleVolkswagenVolkswagen Side AssistOgilvy & Mather Cape TownThe Posters That Know What's Coming
BronzeAmbient MediaNational Responsible Gambling ProgrammeNational Responsible Gambling ProgrammeHavas Worldwide JohannesburgDice
SilverIn-StoreWarwick WinesThe Grape ShedThirtyfourWine Awards
GoldAlternative Media & Field MarketingThe Haven Night Shelter on NapierThe Street StoreM&C Saatchi AbelThe Street Store
GoldAlternative Media & Field MarketingCHEVRON/CALTEXLICENCE TO LIVEY&R South AfricaLICENCE TO LIVE
SilverAlternative Media & Field MarketingTiger BrandsTiger BrandsTBWA\Hunt\Lascaris JohannesburgThe Tiger Alphabet
SilverAlternative Media & Field MarketingAbsaSponsorshipThe Jupiter Drawing Room (South Africa)JohannesburgMake Think Did
BronzeAlternative Media & Field MarketingFox International ChannelsFox Crime ChannelIreland/DavenportFox Crime: Cinema Crime Scene
BronzeAlternative Media & Field MarketingAvisChauffeur ServicesAqua / WundermanAVIS CHAUFFEUR RIDE
BronzeAlternative Media & Field MarketingSalvation ArmySalvation Army Blanket DriveOwenkessel LeoburnettCover Drive
Campaign GoldNewspaper AdvertisingBoseNoise Cancelling HeadphonesOgilvy & Mather JohannesburgNoise Cancelling Headphones
Campaign SilverNewspaper AdvertisingMail & GuardianMail & GuardianTBWA\Hunt\Lascaris JohannesburgFreedom is knowing
Campaign SilverNewspaper AdvertisingGUN FREE SOUTH AFRICAGUN FREE SOUTH AFRICAY&R South AfricaTWO HANDS
Campaign BronzeNewspaper AdvertisingUnileverOmo DIGThe Hardy BoysClean Never Discovered
Campaign BronzeNewspaper AdvertisingBoxmanBoxmanMCSaatchi AbelCracks
GoldTactical use of NewspaperOne School at a TimeProject EnglishJoe PublicProject English Print
Campaign BronzeTactical use of NewspaperFreq'ncy Sound StudioFreq'ncy Sound StudioPublicis MachineRelocation
Campaign BronzeTactical use of NewspaperVolkswagenVolkswagen Side AssistOgilvy & Mather Cape TownThe Press Ads That Know What's Coming
BronzeTactical use of NewspaperNedbank CapitalNedbank Capital Sustainability AwardsJoe PublicThe Future Newspaper
Campaign SilverMagazine AdvertisingFoodcorpBobtailJoe PublicWhen they wont let go
GoldPostersVolkswagenGolf ROgilvy & Mather Cape TownTerminal Velocity
Campaign BronzePostersDistrict Six MuseumWalking ToursOgilvy & Mather Cape TownDistrict Six Ex-Residents
Campaign BronzePostersLAND ROVER JAGUARLAND ROVERY&R South AfricaHerds
Campaign BronzePostersFlight CentreStudent FlightsTBWA\Hunt\Lascaris JohannesburgTravel before its not fun anymore
Campaign BronzePostersOrigin Coffee RoastersOrigin Dark Roast CoffeeJoe PublicWake-up Calls
Campaign Craft CertificatePrint & Collateral Crafts - Art directionCNAHalloween PromotionPromiseMasks
Craft CertificatePrint & Collateral Crafts - Art directionThe Haven Night Shelter on NapierThe Street StoreM&C Saatchi AbelThe Street Store
Craft CertificatePrint & Collateral Crafts - Art directionWrigleySkittlesDDB South AfricaSmuggle the Rainbow. Taste the Rainbow.
Craft GoldPrint & Collateral Crafts - WritingBryanston Parallel Medium SchoolBryanston Parallel Medium SchoolJoe PublicStories
Craft CertificatePrint & Collateral Crafts - WritingNandos1918 - ForeverBlack River FC1918 - Forever
Craft CertificatePrint & Collateral Crafts - WritingSpriteSpriteOgilvy AfricaBill the Billboard
Campaign Craft GoldPrint & Collateral Crafts - PhotographyDistrict Six MuseumWalking ToursOgilvy & Mather Cape TownDistrict Six Ex-Residents
Campaign Craft CertificatePrint & Collateral Crafts - PhotographyLAND ROVER JAGUARLAND ROVERY&R South AfricaHerds
Campaign Craft CertificatePrint & Collateral Crafts - PhotographyRoofingsRoofings electric fencingScanad UgandaShock
Campaign Craft GoldPrint & Collateral Crafts - IllustrationCNAHalloween PromotionPromiseMasks
Campaign Craft CertificatePrint & Collateral Crafts - IllustrationOrigin Coffee RoastersOrigin Dark Roast CoffeeJoe PublicWake-up Calls
Craft CertificatePrint & Collateral Crafts - TypographyCastleCastle LagerThirtyfourSave our indigenous forests
GoldUbuntu AwardExclusive BooksExclusive Books140 BBDOExclusive S.E.E.D Library
SilverUbuntu AwardKFC South AfricaAdd HopeOgilvy Public Relations South AfricaFaces of Hope
BronzeUbuntu AwardModjaji BooksbooklyNATIVE VMLbookly
BronzeUbuntu AwardKhayelitsha CookiesScrumptious CookiesY&R South AfricaScrumptious Cookies
GoldStudent - Motion GraphicsUbuzuUbuzu FontNorth-West UniversityUbuzu
SilverStudent - Motion GraphicsBronte’s StoryBronte’s Story Title SequenceAAA School of Advertising Cape TownBronte’s Story
SilverStudent - Motion GraphicsCreep TVCreep TVNorth-West UniversityCreep TV
SilverStudent - Motion GraphicsEL HannezSelf-PromotionalNorth-West UniversityEL Hannez
BronzeStudent - Motion GraphicsShort Film - AnimationWegkruipertjieAFDA The South African School of Motion Picture Medium and Live PerformanceWegkruipertjie
BronzeStudent - Motion GraphicsShort FilmRiftAFDA The South African School of Motion Picture Medium and Live PerformanceRift
Craft GoldStudent Crafts - TV; Film & Video CraftsUbuzuUbuzu FontNorth-West UniversityUbuzu
BronzeStudent - Radio CommercialsMTNMTN Mahala AirtimeAAA School of Advertising JHBMTN - I'm a Hero - Pastor
BronzeStudent - Radio CommercialsNando'sNando'sAAA School of Advertising JHBNando's E-toll
BronzeStudent - Radio CommercialsLion MatchesLion MatchesAAA School of Advertising JHBLion Strike
Campaign BronzeStudent - Newspaper & Magazine AdvertisingScrabbleScrabbleAAA School of Advertising JHBEqual Playing Field
BronzeStudent - Newspaper & Magazine AdvertisingSandiskSandisk Safe Data StorageAAA School of Advertising Cape TownSandisk 2. Carousel Of The Mind.
Campaign SilverStudent - PostersThe Body ShopColour Crush LipstickRed &Yellow SchoolThe Body Shop Effect
SilverStudent - PostersSleep CycleInfographic on DreamingAAA School of Advertising Cape TownThe Dreamatorium
SilverStudent - Outdoor; Collateral & Alternative MediaBeaconAll-SortsAAA School of Advertising Cape TownPoppable Billboard
SilverStudent - Outdoor; Collateral & Alternative MediaSPCASPCA Rescue HorsesStellenbosch Academy of Design and PhotographyRescue Horses
SilverStudent - Outdoor; Collateral & Alternative MediaKnow-It-WallKnow-It-WallThe Open Window School of Visual CommunicationKnow-It-Wall
Campaign BronzeStudent - Logos and Identity ProgrammesThe Breadline EateryRestaurant/ CaféRed&Yellow SchoolThe Breadline Eatery
Campaign BronzeStudent - Logos and Identity ProgrammesMKMK SocialNorth-West UniversityMK Fokken Dans
GoldStudent - Collateral DesignNational Geographic2014 Diary/AlmanacAAA School of Advertising Cape TownAlmanac of Extremely Average Animals
GoldStudent - Collateral DesignCalendarCalendarStellenbosch Academy of Design and PhotographyExpose
BronzeStudent - Collateral DesignSouth African Post OfficeStamps for South African Folk TalesAAA School of Advertising Cape TownFolk Tales
BronzeStudent - Architecture; Interior Design & Environmental GraphicsFishbone Rocking ChairFishbone Rocking Chairgreenside design center college of designFishbone Rocking Chair
SilverStudent - Publication DesignFood for thoughtFood for thoughtNorth-West UniversityFood for thought
BronzeStudent - Publication DesignInglourious Basterds UniversalCharacter ProfileAAA School of Advertising Cape TownInglourious Basterds
BronzeStudent - Publication DesignLinotypeLinotype brochureRed&Yellow SchoolType Wars
SilverStudent - Package DesignFolkloreFolklore PackagingAAA School of Advertising Cape TownFolklore Packaging
SilverStudent - Package DesignSupplements SASupplements SAStellenbosch Academy of Design and PhotographyKettlebells
BronzeStudent - Package DesignTimberlandBrave and CuriousRed&Yellow SchoolBrave and Curious
BronzeStudent - Package DesignVANS ShoesVANS ShoesStellenbosch Academy of Design and PhotographyVANS Versatile
BronzeStudent - Package DesignBhuti Craft BeerBhuti Craft BeerNorth-West UniversityBhuti Craft Beer
BronzeStudent - Package DesignBorn and BreadBorn and BreadNorth-West UniversityBorn and Bread
GoldStudent - Digital & Interactive CommunicationRecollectionRecollection Online Hospice StoreAAA School of Advertising Cape TownRecollection
BronzeStudent - Digital & Interactive CommunicationDigital MomDigital Momgreenside design center college of designDigital Mom
Craft GoldStudent - Print & Design Crafts - IllustrationSho't leftSho't Left-an illustrated zineThe Open Window School of Visual CommunicationSho't Left a zine
Craft CertificateStudent - Print & Design Crafts - Illustrationn/aAdamThe Open Window School of Visual CommunicationAdam
Craft CertificateStudent - Print & Design Crafts - IllustrationBody of HabitsBody of Habits illustrated zineThe Open Window School of Visual CommunicationBody of Habits zine
Craft CertificateStudent - Print & Design Crafts - IllustrationBook IllustrationBook IllustrationStellenbosch Academy of Design and PhotographyGeorgy Porgy
Craft CertificateStudent - Print & Design Crafts - IllustrationHonest ChocolateHonest ChocolateStellenbosch Academy of Design and PhotographyHonest Chocolate
Craft GoldStudent - Print & Design Crafts - TypographyPylon TypefacePylon TypefaceNorth-West UniversityPylon Typeface
Craft CertificateStudent - Print & Design Crafts - Photographyn/aAs One: A Collection of Images Exploring The Way We LiveThe Open Window School of Visual CommunicationAs One


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