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Two new weekend presenters for Metro FM
In a minor shift in lineup, Metro FM has added two new presenters to its Saturday slots, retaining its current weekday lineup, which it ascribes to strong station on-air pull that remains the same and this includes its time slots.
On Saturday, Adil More of the Metro FM Experience Show will co-present his show with TV personality and actress Minnie Dlamini from noon until 3pm. William Lehong (The Black Chinese Guy) will co-host Pyjama Party with Marian Nyako-Lartey, who also joins the station from 1-5am on Saturdays.
According to the station, it has performed relatively well over the past 12 months and therefore there was no need for any drastic changes (see RAMS commercial station summary). The stations' strategy is still to increase listenership in the next fiscal by a large margin.
900 000 new listeners
"The station's stability in the last fiscal year was very impressive and this demands that we don't fix something that is not broken. The station managed to increase audience share by welcoming more than 900 000 new listeners. Programming and sound improved drastically, hence we managed to gain such an important increase of audience share," says Martin Vilakazi, the station manager.
"Last year we undertook an aggressive lineup change, which achieved some of our key business strategic objectives. The station believes in maintaining this consistency by retaining the current on-air line up and production teams. However, it is important to strengthen the current team by introducing new on-air and production talent to add value and ensure that we remain competitive," he adds.
