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Radisson Blu turns pink
Radisson Blu is launching a "Love Blu, Be Pink!" campaign. One room in each Radisson Blu hotel across the globe will turn pink for the month of October.
The pink Business Class guest room will feature pink décor and other special pink amenities. A portion of the proceeds from the sale of the pink rooms will benefit charities that support breast cancer research and awareness.
“Radisson Blu is pleased to announce its support in the fight against breast cancer,” said Rose Anderson, vice president, global branding, Radisson Blu. “In partnership with our guests, we look forward to raising funds for breast cancer research and awareness.”
Pink Business Class rooms are available for booking for stays from 1 October 2016 through 31 October 2016 at participating Radisson Blu hotels worldwide. Hotels across the globe will support organisations that are committed to breast cancer research as well as awareness. A list of organisations that will benefit from “Love Blu, Be Pink!” proceeds, can be found here.
