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Tweet and help to #CloseTheTap

#CloseTheTap is a digital initiative inspiring real-world action. For love of water, NATIVE created this initiative with the hope to raise awareness around global water wastage and offer people real, every-day tips for saving water. The initiative kicked off on 22 March 2012 to commemorate World Water Day.
"Just by visiting, taking a water-saving pledge, tweeting your pledge and sharing it on Facebook, you can help us spread the word, and save fresh water," says Justin Friedman, creator of FLOW (

Make adjustments to everyday life

The United Nation's 2012 theme for World Water Day is Water and Food Security, highlighting the link between agricultural and industrial water usage and the looming global lack of potable water. "Water is systemic and integral to all we do. It's not just what you see coming out of the taps. Water is needed to grow and process food, generate electricity, make cars, build homes and cities, and manufacture and transport products. We cannot live without clean water," she says.

NATIVE has created a live FlowCam connected to Twitter that is monitoring a flowing tap. With every tweet the tap will tighten a little with the ultimate goal of completely closing the tap when 10 000 Tweets are posted. "The message we are trying to convey is that by making small adjustments to your everyday life, you can reduce water wastage and help us create awareness around the litres of water we literally pour down the drain every day," says Adam Whitehouse, executive creative director of design at NATIVE.



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