Jaguar Heritage Racing to be broadcasted by CNN

Frequent reports and results from these events in the form of 30 second and one minute updates will appear in commercial airtime across the CNN global network, which is viewed in 255 million households and hotel rooms across the world. In addition, there will be a Jaguar Heritage-sponsored feature page on CNN.com. which has huge global reach with over 1.4 billion page views last month.

Action and passion will be captured

CNN's Ad Sales' in-house creative agency, TCP, will attend Jaguar Heritage Racing events to record the action, and capture the passion and unique atmosphere of these legendary cars and occasions. During the racing season, and throughout the year, these will be broadcast in a series of 30 second and one minute updates, with around two hours of content created in total. The Jaguar Heritage feature page on CNN.com will contain films and images from the events, results and background information on Jaguar's heritage and racing pedigree.

"We are delighted to announce that CNN is our Global Media Partner for Jaguar Heritage Racing. CNN has huge global reach, industry leading content and an affluent, intelligent and well-travelled audience. This is a perfect fit with Jaguar's premium customer base and demographic. This media partnership will enable enthusiasts and consumers across the globe to share in the magic and passion of Jaguar's glorious heritage," Frank Klaas, global head of Jaguar Land Rover Communications and Jaguar Heritage Trustee commented.

Rani Raad, SVP of CNN Ad Sales and Business Development said that motorsport is an exciting arena and an increasingly important part of CNN's offering. "Jaguar is among the most famous car brands in the world and its racing history is the stuff of legends. As such we are delighted to partner with the new Jaguar Heritage Racing Programme. It's a great example of how our TCP is creating bespoke commercial content on-air and online."