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South Africa's top-selling cars of 2020

In 2020, the South African motor retail industry registered its lowest aggregate new-vehicle sales total in almost 2 decades. Suffice to say last year was an annus horribilis, but the statistics nonetheless provide some fascinating insights into local buying patterns...
Where do South Africans spend their money when times are tough? Which segments are in decline? Which models are rising stars? Details sales statistics provided by Lightstone Auto provides the answers.

The overall Top 20



Refreshed in 2020, the Toyota Hilux continues to be the most popular new vehicle in South Africa.

With 31,263 units sold in 2020, the Toyota Hilux remains the dominant player in the local market, with a gap of more than 10,000 units to the 2nd-placed Volkswagen Polo Vivo (19,750 units). The presence of no fewer than 8 compact cars in the Top 20 makes it clear that affordability is key to sustained sales volumes. Whereas in previous years one would see the likes of the BMW 3 Series and Mercedes-Benz C-Class in the Top 20, that's no longer the case.

The most expensive volume-selling vehicle is now South Africa's top-selling SUV, the Toyota Fortuner (9,635 units). It's also worth noting the presence of the Haval H2 compact family car in the Top 20. With 4,465 units sold, the Chinese model's not far off the numbers posted by the Hyundai Venue and Volkswagen T-Cross.

RankingMake and ModelSales
1.Toyota Hilux31,263
2.Volkswagen Polo Vivo19,750
3.Ford Ranger18,846
4.Volkswagen Polo16,335
5.Isuzu D-Max12,704
6.Toyota HiAce11,263
7.Nissan NP20010,480
8.Toyota Fortuner9,635
9.Toyota Corolla Quest7,365
10.Ford EcoSport7,255
11.Renault Kwid6,017
12.Toyota Etios5,806
13.Volkswagen T-Cross5,693
14.Hyundai Grand i105,622
15.Suzuki Swift5,507
16.Hyundai i205,277
17.Nissan NP3005,043
18.Ford Figo4,906
19.Hyundai Venue4,482
20.Haval H24,465


Battle of the compact cars


Volkswagen's locally-manufactured Polo Vivo is the second-best-selling new vehicle on sale in South Africa, behind the Hilux.


Volkswagen South Africa has the compact car market buttoned up, with the Polo Vivo coming out tops (19,750 units), followed by the Polo compact hatch on 16,335 units. Furthermore, the 9th best-selling compact car was the Polo Sedan (4,282 units). If there is a threat to its dominance this year, it's likely to come from Toyota's rising Star(let), which racked up 3,352 sales in the four months that it's been available on the new-vehicle market. With 361 units moved in the month-and-a-half that it's been in local showrooms, Toyota's smaller Agya budget car has not quite set off fireworks yet, but watch this space.

Two old favourites that have fallen off the chart are the Ford Fiesta (1,095) and Honda Jazz (458). And just compare the Baleno's total of 581 with that of the Toyota Starlet – it's a virtually identical product to the Suzuki, which has been on the market for several years now... That must be a bitter pill to swallow for Suzuki.

RankingMake and ModelSales
1.Volkswagen Polo Vivo19,750
2.Volkswagen Polo16,335
3.Renault Kwid6,017
4.Toyota Etios5,806
5.Hyundai Grand i105,622
6.Suzuki Swift5,507
7.Hyundai i205,277
8.Ford Figo4,906
9.Volkswagen Polo Sedan4,282
10.Kia Picanto3,758
11.Suzuki S-Presso3 601
12.Toyota Starlet3,352
13.Renault Sandero II3,117
14. Kia Rio2,317
15.Datsun Go!2,173
16.Hyundai Atos2,131
17.Toyota Yaris1,772
18. Nissan Almera1,768
19.Mazda21,554
20.Renault Clio1,259


Still bakkie country


Strong support for Isuzu's trusty, and outgoing D-Max, saw it secure an overall fifth place in the sales chart last year.


With five pick-ups in the Top 20 overall sales list, South Africa's love affair with the bakkie shows no signs of abating. While the big news is, of course, the Hilux's dominance, it is interesting to see the strong performance of the outgoing Isuzu D-Max – this surely bodes well for the upcoming all-new model, which is due to go into production in Port Elizabeth next year.

While Nissan will be happy with the continuing support for its affordable workhorses (NP200 and NP300), it will be hoping for a much better performance from the Navara this year. In 2020, Nissan's leisure double cab could only achieve 557 sales, which was even bested by the now-discontinued Mercedes-Benz X-Class (803 units). Finally, with only 303 sales, the Mitsubishi Triton must be the most underrated bakkie (or best-kept secret) on the market.

RankingMake and ModelSales
1.Toyota Hilux31,263
2.Ford Ranger18,846
3.Isuzu D-Max12,704
4.Nissan NP20010,480
5.Nissan NP3005,043
6.Mahindra Scorpio Pik-Up3,093
7.Toyota Land Cruiser Pick-Up2,475
8.Hyundai H1002,197
9.GWM Steed1,675
10.Volkswagen Amarok1,528


SUVs and Crossovers continue to rise


South Africa's favourite SUV continues to be the Toyota Fortuner, which was recently updated.


While there were two clear winners in this combined segment last year (Toyota Fortuner and Ford EcoSport), the competition in the compact crossover space is heating up as more models arrive on the market. The recently-revised Fortuner, on the other hand, is likely to continue its dominance in the full-sized SUV segment this year. A stand-out performer continues to be the Haval H2 (ranked fifth overall in this segment with 4,465 sales), while Kia will be happy with the continued market acceptance of its Seltos (3,164 units). Volkswagen's Tiguan remains the leading family car with 4,280 units moved in 2020.

Interestingly, the only premium brand to make the Top 20 ranking is BMW (with its X3 – 1 624 units), but it's worth keeping an eye on the Land Rover Defender, of which 744 units were sold in its 7 months on sale. By comparison, the Discovery achieved only 266 sales. A vehicle that has been undeservedly shunned by the market is the excellent Opel Grandland X, which managed to achieve only 156 sales.

RankingMake and ModelSales
1.Toyota Fortuner9,635
2.Ford EcoSport7,255
3.Volkswagen T-Cross5,693
4.Hyundai Venue4,482
5.Haval H24,465
6.Volkswagen Tiguan4,280
7.Toyota RAV43,432
8.Kia Seltos3,164
9.Mazda CX-53,154
10.Hyundai Tucson2,819
11.Mazda CX-32,432
12.Hyundai Creta2,353
13.Haval H12,202
14.Renault Duster2,154
15.Suzuki Jimny1,627
16.BMW X31,624
17.Kia Sportage1,597
18.Ford Everest1,588
19.Nissan X-Trail1,563
20. Toyota C-HR1,520


C-segment in freefall


The previous-generation Corolla, now sold as the Quest, is South Africa's only remaining (serious) volume-selling sedan.


Not so long ago, C-segment sedans and hatchbacks accounted for a big slice of the South African market, but save for a few stalwarts (Corolla and Golf, mainly), the bottom has fallen out of this segment. A big seller to fleets and the rental market, the Toyota Corolla Quest dominates the segment with 7,365 units sold, a long way ahead of the outgoing Volkswagen Golf (2 192 units).

The only other mainstream model to still feature in this segment is the Mazda3, but with only 968 sales in total. Opel (Astra, 118 units) and Renault (Megane, 139 units) are former big sellers that have fallen by the wayside.

RankingMake and ModelSales
1.Toyota Corolla Quest7,365
2.Volkswagen Golf2,192
3.Mercedes-Benz A-Class1,408
4.BMW 1 Series1,134
5.Audi A3 Sportback1,066
6.Mazda3968
7.BMW 2 Series838
8.Audi A3 Sedan770
9.Toyota Corolla754
10.Toyota Corolla hatchback732


Luxury sedans dying?


It may be nearing the end of its lifecycle, but the Mercedes-Benz C-Class remains the best-selling luxury sedan in SA.


Due to a combination of factors (mostly pricing and the greater appeal of premium family cars and executive SUVs), the traditional luxury sedan is against the ropes. The top-seller in 2020 was the ageing Mercedes-Benz C-Class, which recorded only 2,247 units in total (excluding AMG variants). BMW can't be happy with the performance of the still-new G20-generation 3 Series (second place, 2 072 units), and Audi must be considering giving up on the A4 (only 159 units were retailed, although the Ingolstadt-based brand recently introduced a facelifted version of its sports executive sedan).

Move up a size and things get worse... the BMW 5 Series recorded only 168 sales, edging out the Mercedes-Benz E-Class (129). By comparison, 32 units of the Bentley Continental seems pretty impressive!

Performance cars


Another chart-topping performance from Ford's burly Mustang in 2020.


The Blue Oval continues to lead the way with the Mustang (400 units), followed by the AMG versions of the Mercedes-Benz A-Class (277) and the Porsche 911 (243). Toyota's Supra achieved a total of 118 sales, while a startling 32 units of the Ferrari 488 Pista were sold. In fact, with 28 examples of the Lamborghini Urus also finding homes in SA, it was a good year overall for the exotic brands in South Africa.

And on the "green" front?


Recently updated, the Jaguar I-Pace is the most up-to-date EV sold in SA.


While product diversity and affordability remain stumbling blocks for the greater acceptance of "green" vehicles in South Africa, things don't look too promising. The best-selling EV in South Africa continues to be the BMW i3 (40 units in total), while the marque's now-discontinued i8 achieved 20 sales. Jaguar's i-Pace clocked up 15 sales. Oh, and remember the Toyota Prius? Only 5 units of the pioneering hybrid car were sold last year.

This article was originally published on Cars.co.za


SOURCE

Cars.co.za
Cars.co.za is a leading online automotive retail portal that lists more than 70 000 vehicles stocked by hundreds of dealers countrywide, as well as the top-ranked branded SA YouTube channel. In 2015, Cars.co.za repositioned itself as a consumer champion by optimising its editorial content for the purposes of engaging and empowering its users. The Cars.co.za Ownership Satisfaction Survey, in association with Lightstone Consumer, and the Cars.co.za Consumer Awards – powered by WesBank, underlines the company’s objective to be the most comprehensive resource to South African vehicle buyers.
Go to: http://www.cars.co.za

About the author

With the ultimate goal of spending his life writing about cars, Hannes studied journalism at the University of Stellenbosch. A brief stint as a sports editor for Paarl Post followed before he joined CAR magazine in 2001.

He left CAR in 2013 to experience the "other" side of the industry, working with upcoming brand GWM as Brand and Product Development Manager. Now, as Cars.co.za's Customer Experience Manager, Hannes is tasked with ensuring visitors to this platform are exposed to the most useful and relevant advice and information possible.
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