What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Hansa World Festival Tour winners announced
The Hansa World Festival Tour came to a crescendo when the five winners of the competition were announced at Summer Place in Hyde Park on Saturday, 28 November 2009. Based on the brand's ‘Stepping out of the Ordinary' campaign, the Tour is aimed at providing winners with a once in a lifetime experience at renowned festivals around the world.
The winners and their partners will travel to one of five pre-selected international festival destinations including the Rio Carnival in Brazil, the Festival of Fire in Spain, the New Orleans Jazz Festival in the USA, the Chinese New Year in Hong Kong and Oktoberfest in Germany.
Violet Midzi, executive brand manager of Hansa Pilsener, said the tour is a fitting finale to a campaign meant to take consumers out of their comfort zones. The festivals were chosen for their status as some of the most sought after travel experiences, Midzi added.
The World Festival Tour will be attended by the following winners are:
- New Orleans Jazz Festival: Matsimele Mello (Johannesburg, Gauteng)
- Oktoberfest: William Serame (Pretoria, Gauteng)
- Chinese New Year: Alfred Sekese (Western Cape)
- Rio Carnival: Vumile Somizi (KwaZulu-Natal)
- Festival of Fire: France Phiri (North West)
To enter the competition, consumers had to SMS the name of the festival that appeared on the Hansa Pilsener bottle along with their province of residence. In total over 93 000 entries were received.
“We are certain that our winners will come back with rich stories of an experience of a lifetime and we at Hansa are excited that we have made it possible”, added Midzi.
