Artificial intelligence (AI) is being successfully deployed in the global retail sector, but it needs to be used carefully in the South African context, taking into account specific market characteristics.ByWendy Tembedza
On 16 September 2021, Netflix announced a commitment of $400,000 (R5.5m) in the form of a grant and creation of scholarships to extend the support for Black representation in the film and TV industry to the creative ecosystem in South Africa.
Everything has changed. That is a given. And so when Net#work BBDO moved into their new offices and started unpacking the 27 years of awards haul for the shelves, the leadership team had, well, a meltdown.
Geometry's Cape Town team have joined VMLY&R South Africa, expanding VMLY&R's service offering and creating the means for the company to be even more channel-agnostic. Jarred Cinman, CEO of VMLY&R South Africa, shares more.ByEvan-Lee Courie
Pick n Pay Smart Shopper has finally regained its position as the most used loyalty programme in South Africa, nudging the Clicks ClubCard programme into second place after three consecutive years in the top spot.
The Clicks Group has said that its total South African Special Risks Insurance Association (Sasria) claim related to the civil unrest in July amounts to R726m, comprising loss of stock of R522m (carrying value of R334m), replacement of fixed assets of R182m (carrying value R61m) and other costs of R22m.
YouTube has announced that the YouTube NextUp programme will be available in Nigeria and South Africa. The programme is an opportunity for local creators to take their content creation to the next level.
Jumping on the bandwagon, so to speak, BizLounge thought we should get in on a little of Die Antwoord hype and action (and Google hits) and do our own little story on the interesting phenomena of the Cape Town zef rap-rave crew that is Die Antwoord. There is no denying that the trio; Ninja, Yo-landi and DJ Hi-Tek, that make up Die Antwoord have recently exploded over the net and have taken not just SA by storm but have also caused quite the stir internationally with their combination of 80's techno beats and dirty Afrikaans rap. With something like 1000 new Facebook fans a day and a site that crashed by the deluge of visitors after a few recent reviews were posted, Die Antwoord does really seem to be “the answer”. But the answer to what is the million dollar question.
And that is what is so brilliant about Ninja and Yo-landi's approach, they offer no explanations (as such), refuse to talk about their past projects and have blurred the lines of reality between the act and the person that one never really knows what or how much to believe.
It seems Ninja would try to “kick sand in your face” if any of his past projects were mentioned and would prefer Die Antwoord to stand alone and not be seen in the context of “the latest project” but for me, knowing of and finding out more of the background of Ninja makes Die Antwoord all that much more interesting.
On a personal level the first time I heard of the man was back in high school when he was called Max Normal and would rap and perform at the then Jam, he was pretty big amongst my class mates and was pretty unique at the time for his style of rapping. I recently dusted off one of his old Max Normal albums and was reminded just how good he is. After Max Normal there were many different groups and incarnations, too many to really get into and to be honest I get a little confused on how many there were and what came when. But the next time I encountered him was at art school and he was then called Watkin Tudor Jones and was moving into the realm of fine art. Some of our class helped curate his exhibition “The Fantastic Kill” , titled after his then current album, which consisted of an exhibition of the scariest and cutest little stuffed animal creatures all with interesting personalities and stories, video art (one being of Miss Yo-landi giving birth to their child) and with a great performance-type party afterwards. As one of her curating duties my friend had to purchase his white Y-fronts that he characteristically wore for his performances at that time. She bought medium and small, which size he wore remains a mystery. “The Fantastic Kill” exhibition was scary, manic and utterly brilliant.
Fast-forward a few years to 2010 and Die Antwoord fever is sweeping the cyber world. A calculated marketing strategy by the trio cashing in on the Afrikaans Culture coolness (and common) phenomena or have they just discovered their true calling? Who knows and I would not be surprised at all if once Die Antwoord hype hits breaking point that Ninja and his gang might not morph into a an entirely new entity. For if one thing can be said about Ninja / Watkin Tudor Jones / Waddy Jones / Max Normal is that the guy clearly doesn't like to be pigeon-holed and get stuck into one sound or look and likes to keep things evolving.
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