'Landmark' advertising for Absa

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As part of this strategic airport campaign, the company purchased all the chair advertising in Domestic Departures and acquired four light boxes at OR Tambo International Airport's Arrival luggage collection section. Billboards in the shape of soccer balls were erected at all of South Africa's major airports and bright red passenger busses at OR Tambo, Durban International and Cape Town International Airports welcome visitors to South Africa.