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Jupiter to reign over Brand SA
The Jupiter Drawing Room (Jhb) has launched 2008 with a bang by winning the account for the Brand South Africa campaign of the International Marketing Council (IMC) of South Africa in a four-way pitch.
IMC CEO Yvonne Johnston explains why Jupiter won the account against TBWA\Hunt\Lascaris, Y&R and DraftFCB*): “Our creative work is moving towards a strong call to action. Jupiter delivered extremely well on the brief in a highly competitive pitch. We are thrilled to be working with them.”
TJDR chief strategy officer Haydn Townsend says this is an amazing opportunity for the agency to help shape and guide the image of our country: “This is both an emotional and a creative opportunity – a proud moment for the whole team.”
*Correction: Ogilvy Johannesburg formally withdrew from the pitch well before the presentations.
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