Creativity against strategy

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In your quest for that light bulb moment, do you ask yourself: where do I as a marketer navigate the fine line between logic and magic?

Is there a math to the poetry? How do I know who and what to trust, when my very DNA is wired differently? Weighing up the rational against the irrational? Objective analysis vs spontaneous combustion? When does creativity eat strategy for breakfast?

How best do I empower groundbreaking ideas, helping spread more pixie dust, resisting that overwhelming urge to smother and strangle?

If you have asked yourself any of these questions come and take a walk on the wilder side with Mike Schalit, the creative officer of BBDO South Africa who will be giving a presentation in Johannesburg on 25 February at the Independent Agency Search & Selection Company’s (IAS) Masterclass Programme.

He will attempt to unravel some of the mystique, giving you a very real insight into how the person or team least equipped to judge creativity can actually make more of the right calls to enable the most powerful, relevant, imaginative ideas.

The IAS Marketers’ Master Class programme consists of eight stand-alone sessions over a 12-month period for a total cost of R20,000 plus VAT.
Individual classes may be booked at a cost of R3,000 plus VAT.

All classes take place at the Institute of Directors in Sandton and start at 2pm until 5pm.

For more information visit: agencyselection.co.za/marketers-masterclasses.asp