This campaign is aimed at popularising the slogan, adopted in 2012, by ensuring a creative execution and narrative that supports the message of a globally competitive and inspiring nation that is open for business.
GM for marketing for Brand South Africa, Sithembile Ntombela said, “The campaign invites South Africans to tell our inspirational stories that make us a unique nation of people. This has a dual purpose – in celebrating our resilience, tenacity, creativity, diversity and passion, we will equally remember all the things we love about being South African and living in our country.”
“The slogan encapsulates the country’s unique value proposition, which includes heritage and diversity. All sectors of society, business, government and civil society, can play a meaningful role in shaping the way in which our country is perceived and therefore contributing to the country’s reputation. This campaign aims to inspire South Africans to play a part in building our country’s reputation through our positive stories.”
For more information, go to www.brandsouthafrica.com.
