Afrikaans cooking mag goes quarterly

The first Sarie Kos, launched end September 2007, is reported to have sold like hot cakes: 35 435 copies were sold within a matter of days. This reaction exceeded all expectations and the print run was subsequently increased to 60 000, allowing those readers that just can't get enough of Joubert's recipes in Sarie, to now also enjoy a Sarie Kos in their kitchens.

Sarie's editor Michélle van Breda says that the excellent sales of Sarie Kos has excited the entire editorial team. “This is the most enjoyable project to work on. The fact that that our new magazine was so well-received by readers motivates us to not only to keep providing a quality product to the market, but also one that they can truly benefit from and keep on enjoying. With Sarie Kos the whole family can cook and enjoy it! Over the years Sarie has won a place in the heart of women and I have no doubt that Sarie Kos will also find a special and permanent place in their kitchens too.”

Same format

Sarie Kos follows the same format as Sarie, with four clear subsections: stylkos, droomkos, tuiskos and my kos. Delicious food articles, recipes for family and friends (each illustrated with a photo), columns and many handy hints and innovations make each section unique and inspiring.

With recipes that have not been published in Sarie or elsewhere before (unless readers have asked for them!), Joubert shares her passion for food with everyone that loves to sit and chat around a long table, or those that have to get dinner on the table after work in no time.

At a cover price of R29,95, the autumn 2008 issue of Sarie Kos will be available on shelf from 30 April 2008. The Sarie team are also planning inspiring issues for winter, spring and summer, which will be on sale from 2 July, 1 October and 10 December 2008 respectively.