What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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South Africa PR wins at global awards
The 2011 Golden World Awards for Excellence in PR has selected 27 award winners, which includes South African Marina Penderis for the Internal Communications award for the Absa campaign, 'Absa rings the bell'.
The International Public Relations Association (IPRA) has also announced its candidates for the United Nations Special Award and the Grand Prix winner, which will be named during the prize presentations at a gala event in Istanbul on Friday 21 October 2011.
The chair of the international jury Dr Zehra Gungor, IPRA board member from Turkey, commented that the number and quality of entries demonstrated that even in these tough economic times, public relations is responding to the twin challenges of providing added value creativity within a limited budget.
Entries this year came from fifty countries, which demonstrates both the spread of public relations and how professional the practice has become throughout the world. The challenge they presented to the jury - drawn from 29 countries - is one IPRA hopes to repeat next year.
Golden World Award Winners 2011
| 1. | Business to Business | ||
| Campus Life, an ideal method of cooperation | University de Santiago de Compostela | Torres y Carrera (Spain) | |
| 2. | Communication research | ||
| Communication research essential for success in the permitting process for Europe's most complex infrastructure project | Nordstream | Hill & Knowlton (Germany) | |
| 3. | Community Relations | ||
| YOUTH'10 - Malaysia's Largest Youth Festival | Youth Asia | Weber Shandwick (Malaysia) | |
| 4. | Consumer PR for an existing product | ||
| Starbucks Earth Month | Edelman (USA | ||
| 5. | Consumer PR for an existing service | ||
| Joint Winners | |||
| McDonald's "Makes Room for Happiness" | McDonald's China | Weber Shandwick (China) | |
| and | |||
| No Place Like Home | Türk Telekom (Turkey) | ||
| 6. | Corporate communications | Prime PR & Electrolux PR Studio (Sweden) | |
| Vac from the Sea | Electrolux | ||
| 7. | Corporate responsibility | ||
| "Pen in Hand" Educating, not Employing Children" | Garanti Pension & Life Company | Absolute Relationship Building (Turkey) | |
| 8. | Crisis Management | ||
| American Airlines and the oneworld Alliance Win the Battle for Japan Airlines | American Airlines | Weber Shandwick (USA) | |
| 9. | Digital Media Relations | ||
| Deutschland findet Euch (Germany will find you) | Initiative vermisste Kinder | fischerAppelt / kempertrautmann | |
| 10. | Environmental | ||
| For our children and our children's children | Aygaz | Lobby PR (Turkey) | |
| 11. | Financial services and investor relations | ||
| Joint Winners | |||
| Defence of Emperia Holding against a hostile takeover on the Warsaw Stock Exchange | Emperia Holding | Genesis PR (Poland) | |
| and | |||
| Sabana REIT: Singapore's First Shariah-Compliant Listing | Sabana REIT | Weber Shandwick (Singapore) | |
| 12. | Healthcare | ||
| Pfizer's Enbrel Awareness in China | Pfizer | Weber Shandwick (China) | |
| 13. | Integration of traditional and new media | ||
| Fuel Up to Play 60 | National Dairy Council | Edelman (USA) | |
| 14. | Internal Communications | ||
| Absa rings the bell | Absa | Marina Penderis (South Africa) | |
| 15. | International PR Campaign | ||
| Sending a Strong Signal to Save Lives: European eCall Trial 2010 | NXP Semiconductors | NXP Semiconductors (Europe) | |
| 16. | Launch of a new product | ||
| Nanny on Board: the launch of the Meriva | Opel Spain | Weber Shandwick (Spain) | |
| 17. | Launch of a new service | ||
| Changing the Face of UK Banking | Metro Bank | Lanson's Communications (UK) | |
| 18. | Media Relations | ||
| Think About Your Eyes Campaign Launch | Think About Your Eyes | Weber Shandwick (USA) | |
| 19. | Online Crisis Communications | ||
| Bomb Threat Response: American Airlines Tweets with Passengers Aboard Flight AA24 | American Airlines | Weber Shandwick (USA) | |
| 20. | PR on a shoestring | ||
| BBC TV Licensing: Creative licence on a small budget | BBC TV Licensing | Fishburn Hedges (UK) | |
| 21. | Public affairs | ||
| Fit for Work Europe | Abbot | Weber Shandwick (UK & Belgium) | |
| 22. | Reputation and Brand Management Online | ||
| Home Advantage | Türk Telekom | Capitol Ogilvy Public Relations Worldwide (Turkey) | |
| 23. | Sponsorship | ||
| Creating a Sunrise before Daybreak for EDF Energy | EDF Energy | Weber Shandwick (UK) | |
| 24. | Technology | ||
| Joint Winners | |||
| Creative Suite 5 Launch: Adobe Bites Back After Apple Clash | Adobe Systems Incorporate | Edelman (US) | |
| and | |||
| Microsoft Journey to the Cloud | Microsoft | Weber Shandwick (Indonesia) | |
| 25. | Special Awards | ||
| Central and South-eastern Europe | Information Campaign | PR Point (Bulgaria) | |
| Creativity | No Place Like Home | Türk Telekom (Turkey) |
For more information, go to www.ipra.org.
