Packed with information, labels make a sales pitch

So, at the relaunch of the brand, the sleek new bottle was presented with five different label designs. Each with a little brand message, one of which went like this: "I spent my youth never questioning a destiny that led me from the top of the Sivalik range to the foothills of the Himalayas. Nor the decades I spent gathering the natural goodness of minerals like sodium, calcium... don't hesitate to drink up. Live natural."

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