Hot on the heels of several sold-out performances as William Kentridge's Musical Director at the Avignon festival in France, Adam Howard is back in the driving seat at the Ministry Of Illusion and scoring up a storm for Brand South Africa and Publicis.
A riveting soundtrack for a rainbow nation
PUBLICIS SOUTH AFRICA asked Howard Music to compose an original score for Brand South Africa's much-awaited TV Campaign dubbed "Inspiring New Ways". The emotionally super-charged spot was filmed between South Africa and Los Angeles and features several leading South African sports stars, celebrities, entertainers, and entrepreneurs.
"To capture the essence of the South African can-do spirit, we composed a moody Coldplay-esque vibe and successfully managed to distil the ideals of the slogan: Inspiring New Ways
into a subtle and appealing soundscape" says Howard.
The launch TVC was Executive Produced by Glen Bosman from Catapult Films, with Lourens Van Rensburg Directing, Mosese Semenya as Assistant Director, and Matthew Barnes from Publicis overseeing as Executive Creative Director with Hazel Van Jaarsved as producer. Help yourself to a spike of national pride and click here
to see the ad.
Rocking the Pro Shop
Just to prove that working with Kentridge and conducting to standing encores in some of Europe's most celebrated opera halls did not make him a softy, Adam decided to mosh the tempo and severely punish the electric strings with a decidedly bad boy metal score for the latest Pro Shop TV Commercial to be showcased at various exclusive events nation wide. Duane Arthur (son of famous composer J B Arthur) is Adam's right-hand man at Howard Music, and has helped out on numerous composing jobs. Both jobs in this press release utilised Duane's composing, producing and playing talents. This spot was produced by the usual talented suspects at The Ministry Of Illusion (where Adam just happens to be the in-house composer). Grab your Zippo and watch it here
P.S. Keep your eyes glued to this space for more ear-gasmic sonic delights coming soon!