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    Howard Music slams down the Kwaito beats with Dr. Malinga

    Agency Ireland/Davenport commissioned Adam Howard to come up with some compelling travel tunes for SA Tourism's latest TV campaign: "Nothing's more fun than a sho't left". The TV spots feature the highly contagious all-singing, all-smiling, all-star talents of Dr. Malinga, and friends, as they dance, slide, paddle and twerk* their way through the best of Joburg, PE, Durban and Cape Town. The spots were conceived by CD Vanessa Klevansky, Art Director Gareth O'Callaghan and copywriter Stuart Sims. Egg Films' Sunu (back in SA after 7 years working in Holywood) shot the action-packed spots.
    Howard Music slams down the Kwaito beats with Dr. Malinga
    Adam teaching Dr. Malinga how to dance
    Adam teaching Dr. Malinga how to dance

    To flow with the stunning visuals and capture the "Sounds of Mzansi", Adam created an exciting, compelling and unique feel to an already well-known Kwaito track. Dr. Malinga locked down the new lyrics in one go and Mike Bester was called in to bust some grunge attitude into the mix on electric guitar.

    Howard Music slams down the Kwaito beats with Dr. Malinga

    When Adam heard that he was to re-record the hit remix by KalawaJazmee's DJ Vetkuk vs Mahoota (of the classic 80's song "Via Orlando" by Morna & Son), he decided that it was high time to reveal his secret past as a member of Kwaito legends - Brothers Of Peace - one of the first Kwaito outfits to use live musicians.

    Intrigued, the agency folk prodded Adam to tell more and it came to light that back in the early days of Kwaito, Adam worked closely with DJ Oskido, toured with KalawaJazmee and collaborated with Masters At Work. "And don't forget about the likes of Kabelo, TKzee, Bongo Maffin and Mafikozolo! Kwaito is in my blood, baby, yeah!" Adam suggestively growled at the agency folk while doing a disturbingly accurate impersonation of Austin Powers.

    View the TVC here:

    Agency: Ireland/Davenport
    Producer: Loli Bishop
    CD: Vanessa Klevansky
    Copywriter: Stuart Sims
    Art Direcor: Gareth O'Callaghan

    Production House : Egg Films
    Director : Sunu Gonera
    Producer : Grant Davies
    Editor: Gordon Midgely - Riot Post Production

    Featuring : Mike Bester - Guitars

    Howard Audio
    At Howard Audio we do sound differently. Our composers and engineers combine original music, sound design and final mix in a state of the art studio to create emotionally captivating audio.
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