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Stephen Nolan, Country Manager of Motorola Southern Africa, says: "The Motorola ROKR represents the ultimate convergence of mobile communications and music.
"With the inclusion of the iTunes interface on the Motorola handset, consumers will not only discover and acquire new music and multimedia on-the-go but begin to realise the promise of content rich" mobile broadband."
Global mobile users' trends have overwhelmingly identified music as a significant lifestyle influence and as an outlet for entertainment. More importantly, mobile users want to listen to music on their phones: "Beyond simply enjoying your collection while on the go, Motorola believes our connected devices are the ideal platform for enabling users to discover and acquire music.
"Motorola is uniquely positioned to deliver convergence devices with no-compromise audio capabilities."
Motorola has to date focused on providing consumers with an easy way to take their music and multimedia collection with them by leveraging the operator available Value Added Services (VAS), namely MMS, Video Mail, WAP, PTT, music related services and mp3 playback via handsets offerings like the V360 and V1050.
ROKR E1 key features include:
Apple iTunes mobile music player with dedicated one-touch music key
Supported Audio Formats: MP3, AAC, and protected AAC2
Video clip capture and playback
TransFlash memory expansion Slot
Large, active color display (176 x 220)
Multi-Media Messaging (MMS)
Integrated VGA camera with photo indicator LED
3D Stereo Sound via 22 KHz enhanced polyphonic speakers with vibration and rhythm lights for enhanced music experiences
Integrated Bluetooth® wireless technology for hands-free connectivity
Enhanced Games with vibration
PIM functionality with Picture Caller ID.