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African app for DStv
Digital consultancy immedia, creator of a number of uniquely African apps, has launched the iPad app version of DStv's TV Guide, reportedly the first of its kind for the iPad, South Africa and, in all likelihood, the African continent.
immedia head of development Kishyr Ramdial says, "One of the biggest features of the new app is that it's not a South African-focused app - it's an African app. Any user in Africa will be able to download the app and see the programming, news, highlights, etc relative to his or her country."
Ramdial says that what made working with the client so exciting, was access to a vast array of quality content, which made for "an exciting coding affair." This has also resulted in a rich and multi-layered user experience.
"We wanted to start with a basic feature set, including highlights, features shows and grid-and-list-based TV schedules. This has been enhanced by a host of new aspects.
- Grid and list views of the guide for ten days
- Channel filtering according to country, genre,
DStv bouquet or a selection of a user's favourite
channels - The ability for users to set reminders for shows
and share what they watch on Facebook - Daily highlights and access to additional up-to-the-minute entertainment news from DStv.com
"The plan is to add more functionality and features, as we learn how our African audience uses this app," concludes Ramdial.
