Now there's an idea - build trust and credibility based on permission. Perhaps they've been reading Seth's books.
Consumers remain wary of sharing vital information such as credit card numbers with merchants they don't trust, says the study. With identity theft on the rise, I'll just bet they're wary.
Here are some of the numbers from the survey:
If you have not started to offer RSS feeds from your site, your newsletter and your blogs - this should convince you that it is indeed the content delivery method of the future.
Sally Falkow is the senior strategist and co - founder of Expansion Plus, an Internet marketing and PR firm based in Los Angeles, CA that specializes in using search engine visibility to raise brand recognition and value www.expansionplus.com. Sally writes a blog about Internet Marketing Strategy http://falkow.blogsite.com.
