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Page Three launches digital media planning division
Page Three Media, reputedly the second largest specialist media planning agency in South Africa, with billings over R600 million, has launched an in-house, specialist digital media planning division known as Home Page.
Anne Dearnaley, Page Three Media MD, commented, "We see it as an extension of our approach to offer clients integrated solutions that are always client centric."
Solely dedicated to media strategy, Page Three Media was started by Anne Dearnaley, Lynette Heyns and Ilan Lazarus with the aim of offering clients a more strategic media planning approach, access to top level media strategists at all times and innovative media solutions in a "boutique" environment. It reports a 300% growth in income from 2008 in recessionary times.
Key accounts include the strategic media planning for Checkers, Ackermans, Capitec, Bokomo, Kia and Metropolitan.
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