The main goal of the TABPI Twitterfest, which will be similar to an open chatroom, is for editors in far-flung geographic areas to start dialoguing and exchanging ideas. But a very important secondary goal is to give B2B editors an opportunity to try out Twitter in a friendly, non-threatening environment-to see how it works and to determine if there is anything that might translate to their publication's industry. As journalists, we should be willing to step outside our comfort zones and see what the readers of tomorrow are doing.
There are several ways to participate:
The two-day window is because of time zone differences across the globe. All editors are encouraged to start tweeting with #tabpi in the Tweet starting this morning when they arrive at work.
Based in Cleveland, TABPI (www.tabpi.org) is a worldwide organisation dedicated to bringing together editors working for English-language publications worldwide, and encourage a common dedication to editorial ethics and excellence.
TABPI's editorial and design awards programme, the Tabbies, is open to English language B2B publications in more than 40 countries. Its Young Leaders Scholarship program makes editorial training possible for selected B2B editors each year. TABPI also conducts industry research, sponsors an annual Magazine Critique Service and provides a free B2B forum at www.tabpi.evecommunity.com/eve.
In early 2008, TABPI funded the creation of a new B2B editorial group based in Johannesburg, called TABPI South Africa (www.bizcommunity.com/PressOffice/News.aspx?i=117002).
