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Electronic game advertising is set to grow

Very few of us realise that electronic games offer a medium which can be used for advertising. A Red Bull ad appeared on the original PlayStation after an intense game. Also check how Media24 uses a game to engage Media Planners with the Quest for Gold and Tuning Quasimodo games.

By Andre Rademan

17 Oct 2001

Martin Lindstrom of www.clickz.com discusses how Red Bull was launched on the Sony Playstation. Games from Microsoft, Sony, and Nintendo is being sold to 25% of the total online U.S. audience!

The Media24 game was designed and developed by /tinCrow INTERACTIVE for The Engine Room.

There must be lots of examples of how games have been used in the South African advertising industry. Send in some examples and we will feature them.

Source: Clickz

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