News

Industries

Companies

Jobs

Events

People

Video

Audio

Galleries

Submit content

My Account

Advertise with us

Electronic game advertising is set to grow

Very few of us realise that electronic games offer a medium which can be used for advertising. A Red Bull ad appeared on the original PlayStation after an intense game. Also check how Media24 uses a game to engage Media Planners with the Quest for Gold and Tuning Quasimodo games.

Martin Lindstrom of www.clickz.com discusses how Red Bull was launched on the Sony Playstation. Games from Microsoft, Sony, and Nintendo is being sold to 25% of the total online U.S. audience!

The Media24 game was designed and developed by /tinCrow INTERACTIVE for The Engine Room.

There must be lots of examples of how games have been used in the South African advertising industry. Send in some examples and we will feature them.

Source: Clickz

Latest jobs

Traffic ManagerCape TownThe Grow Collective23 Sep
Head of ContentCape TownSpecial Effects Media12 Sep
Digital Content and Web EditorJohannesburgAd Talent Africa11 Sep
Junior CopywriterCape TownWildfire SEO11 Sep
Advertising Sales PositionDurbanCaxton Local Media10 Sep
StrategistBryanstonSoulProviders collective10 Sep
Campaign ManagerCape TownSpecial Effects Media10 Sep
DTP OperatorCape TownClarion Printed Products9 Sep
Partner ManagerCape TownSpecial Effects Media South Africa8 Sep
Digital Content Platform ExecutiveJohannesburgAd Talent Africa8 Sep
More jobs
Let's do Biz