As part of its 50th anniversary celebration, Appletiser has commissioned the Digital Arts Network (DAN) to find a new way to connect with consumers online and on the brand's Facebook page.
Appletiser recently launched its new mobile game ‘Crowns On’ but felt that there was a need to expand the game. “We wanted to take the game to another level and have consumers engage with it on different platforms and not just on mobile. This game is a little different and during the hustle and bustle of everyday life, it is nice to take a moment, have a break and do something a little fun,” says Serena Ramiah, senior brand manager for Appletiser.
The team at DAN used Artificial Intelligence (AI) to build a specialised smart app known as bot, which enabled the brand to deploy bots on Facebook, websites and on the mobile channel simultaneously.
“Users are able to simply start a conversation with the bot, either on Appletiser.co.za or by starting a ‘chat’ with Appletiser by using the ‘message’ button on their Facebook page,” says Matthew Brown, head of innovation for TBWA and the Digital Arts Network South Africa.
A chat interface will then open and users will be taken through the Crowns On quiz, where they will be asked a series of fun and exciting multiple choice questions around popular TV series, films and actors.
“The game is setup in such a way that it uses different animated gifs and conversational engagement to create a unique and interactive digital experience,” adds Brown.
Users who play the game either on Facebook, online or on mobile stand a chance to win one of 1,700 three month ShowMax subscriptions. For more information, go to www.appletiser.co.za.
