The possibilities of personal rich media as converging technology

The technology provides for all the user's requirements from importing images, movies and sound from digital and analogue devices, to editing, optimizing and enhancing personal content with professional media combinations and presentations. It also enables the user to convert files into different formats as well as viewing, organizing and archiving these.

Multimedia use

A variety of services is offered to visitors via the software and the online portal. These include an online photo and video album, an online photo printing service, a music shop and an online media catalogue.

The Magix range of solutions offers the possibility of accessing digital content from a variety of digital terminal equipment including PCs and mobile phones.

Online communities can acquire and exchange digital photos and music and related communications via a choice of multimedia devices. The platform for this type of exchange is expected to expand rapidly with the development of this line of software products.

The software, online services and digital content make it possible for original equipment manufacturers (OEMs), which manufacture mobile or stationary digital terminal equipment such as camera phones, cameras or video cameras, MP3 players or PCs, to expand the range of functions of their equipment and to stand out amongst their competition. The software can also be customised to meet any specific user requirements, which will allow for greater digital convergence and will enable OEMs to generate greater customer loyalty.

The interaction of different media permits the exchange of files between various device types. Open interfaces and standardized formats facilitate the interchange of photos, movies and music. A new multimedia language, that does not have to be learned, but is self-explanatory is emerging with these software developments. Videos, photos and music can now be stored on diverse media, integrated into different applications and easily presented to and exchanged with other users.

Easy handling and professional quality

Technical advances in hardware, combined with advanced software, allow the material to be edited in ways that were previously restricted to professional media designers.

Handling is becoming more and more intuitive, eliminating the need to pore over thick instruction manuals. Tutorial videos and interactive wizards assist the user through the many program functions and allow results to be quickly achieved.

This means that devices can be used for richer purposes and functions can be readily accessed at a deeper level. To make operation even more fail-safe, the software functions are always reversible.

Handling architecture is easy to understand, ensuring that the user won't get lost in the many editing possibilities.

Intelligent file management

In order to cope with the rapid increase in digital media and the sheer volume of images, movies and music files, an intelligent organizing system is paramount. The software offers easy-to-use management functions in all its products that give the user an overview over different data carriers and can sort and display files according to different criteria.

Endless possibilities

These features open up a limitless range of new possibilities for digital communication.

In terms of music, users are offered the possibility