Durex, together with The Global Fund and Gates Foundation, will donate a total of $10m to benefit charities in southern Africa.
As part of the campaign, a (DUREX)RED bus toured communities in and around Gauteng, promoting condom use, providing sex education and distributing more than 150,000 free condoms. “Gauteng is home to about a quarter of South Africa’s people, 17.6% of whom are living with HIV/AIDS,” said Dr Tlaleng Mofokeng, board member and Africa representative on the Durex Global Advisory for Sexual Health and Wellbeing. “The (DUREX)RED Gauteng roadshow are empowering residents with the information they need to make more informed decisions about their sexuality.”
The (DUREX)RED bus visited communities such as Braamfontein, Elandsfontein, Mamelodi, Cosmo City, Thembisa, Sebokeng, Thokoza, Soweto, Alexandra, Soshanguve and Ga-Rankuwa. Everyone is encouraged to participate in and support the fight against HIV/AIDS by pledging to protect themselves. To pledge dial *120*654321# for free on your mobile phone or visit www.durex.co.za/red
to take the pledge online.
Part of the funds raised will go to The Keeping Girls in School Programme, which aims to reduce new HIV infections and pregnancies among young women, improve access to sexual and reproductive health services, comprehensive sex education in schools, and encourage more girls to stay in education.