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Vusi takes Sho't Left
Commencing in April 2010 and running until September, all Daily Sun readers will get to see Vusi, Mamba Media's principal cartoon character, take a Sho't Left and explore South Africa. The agency was contracted by South African Tourism to communicate with South African consumers about its Sho't Left and Welcome campaign for the 2010 FIFA World Cup.
The campaign, booked by Mindshare, is because SA Tourism has bought into Mamba Media's Vusi, who is seen as a good corporate citizen and feel he will do well at encouraging South Africans to travel around their own country, before choosing an overseas holiday.
"This is the first time that SA Tourism is making use of Mamba Media's engaging Vusi media platform. Its selection of the platform was based on the Daily Sun's readership figures and target market," says Antoinette Abrahams, senior account manager at Mamba Media. "Using him as an icon to relay important messages will see SA Tourism communicating with six million readers every week.”
The national campaign kicks off with Sho't Left in May, whilst June will focus on SA Tourism's welcome campaign - greeting international tourists and welcoming them to SA for the world cup.
