TVC encourages uptake of Savanna can

The TVC was conceptualised by the Draftfcb creative team, led by Mike Barnwell, and filmed by Jason Fialkov of Egg Films.

Liezl Dippenaar, marketing manager Savanna: Southern Africa, says, "We are excited about the launch and although our cans have only been on South African shelves for a few weeks, consumers are showing us they love it - both in terms of retail and on our social media channels."