All the Loeries official rankings for 2012

Following on its release of the Loeries official rankings for brands and agencies at the end of October, the awards have released all the official rankings for 2012. New additions this year include a top ten ranking for the rest of Africa & the Middle East category, for countries from outside of South Africa and a ranking for educational institutions.

14 Nov 2012

Rankings

	Overall ranking by brand
1	South African Breweries
2	Mercedes-Benz
3	Nando's South Africa
4	McDonald's
5	Kraft Foods
6	Volkswagen
7	OFM
8	Santam
9	Marmite
10	Land Rover

	Overall ranking by agency
1	Ogilvy Cape Town
2	Joe Public
3	Net#Work BBDO
4	Ogilvy Johannesburg
5	Black River FC
6	King James
7	DDB South Africa
8	FoxP2
9	Machine
10	TBWA\Hunt\Lascaris Johannesburg

	Ranking by category - communication design
1	Joe Public
2	The Jupiter Drawing Room (South Africa) Cape Town
3	King James RSVP
4	Grid Worldwide Branding
5	Machine
6	Tonic Design
7	Ireland/Davenport
8	Saatchi & Saatchi
9	TBWA\Hunt\Lascaris Johannesburg
10	Ogilvy Johannesburg

	Ranking by category - rest of Africa & the Middle East
1	DDB Mozambique
2	Squad Digital (Kenya)
3	Havas Tunisie (Tunisia)
3	McCann Digital Israel
5	IMPACT BBDO Dubai (UAE)
5	MetropolitanRepublic Uganda
5	Ogilvy Africa (Kenya)
5	TBWA East Africa (Kenya)
9	Advantage Y&R (Namibia)

	Ranking by digital production company
1	Gloo
2	OgilvyOne
3	Brandtone
4	BNRY
5	Hellocomputer
6	Ogilvy Interactive
7	Base2
8	Dojo115
9	Bletchley Park Creative Marketing Agency
9	140 BBDO
9	Touchlab

	Ranking by film production company
1	Bouffant
2	Velocity Films
3	Egg Films
4	Now & Partners
4	Plank Films
6	Your Girlfriend
7	Platypus Productions
8	7Films
8	Team Best
10	Giant Films
10	Shy the Sun

Note: The film production company ranking only includes points awarded within the TV, Film & Video Communication category.

	Ranking by post production company
1	Blade Works
2	BlackGinger
3	Platypus Productions
3	Sinister Studio
5	House on Fire
6	Searle Street Post
7	Deliverance
8	Riot
9	JWT Cape Town Edit Suite
10	Wicked Pixels

	Ranking by recording company
1	TheWorkRoom
2	Cut & Paste Generation
3	FirstLeft
4	We Love Jam
5	Produce Sound
6	Freq'ncy
7	House on Fire
8	Sterling Sound
9	Hey Papa Legend
10	Jam Studios

	Ranking by editing company
1	Left Post Production
2	Deliverance
3	Upstairs Post Production
4	House on Fire
5	Priest
6	Platypus Productions
7	Blade Works
8	Aces Up
8	JWT Cape Town Edit Suite
8	Silver Bullet Productions

	Ranking by animation company
1	BlackGinger
2	Sinister Studio
3	Aces Up Animation
4	Wicked Pixels
5	Conduit
6	Shakewell
6	Sweetooth Productions

	Overall ranking by agency size
	Large (100 employees and above)
1	Ogilvy Cape Town
2	Joe Public
3	Ogilvy Johannesburg
4	TBWA\Hunt\Lascaris Johannesburg
5	Y&R South Africa
	Medium (41 - 99)
1	Net#Work BBDO
2	King James
3	DDB South Africa
4	Machine
5	140 BBDO
	Small (1-40)
1	Black River FC
2	FoxP2
3	King James RSVP
4	Grid Worldwide Branding
5	Tonic Design

Note: The agency ranking by size includes traditional agencies, digital agencies and communication design agencies.

	Overall ranking by educational institution
1	Stellenbosch Academy of Design and Photography
2	Vega School of Brand Leadership
3	AAA School of Advertising
4	University of Pretoria
5	Greenside Design Centre
6	North-West University
7	AFDA
8	Red & Yellow School
9	The Open Window School of Visual Communication
10	University of Johannesburg

	Creative Circle members - agency groups
1	Ogilvy SA (CT, JHB, Brand Activation)
2	Net#Work BBDO (Net#Work, 140)
3	Joe Public
4	King James (King James, RSVP, Society)
5	Black River FC
6	The Jupiter Drawing Room (South Africa) (CT, JHB, Utopia)
7	DDB South Africa
8	FoxP2
9	Machine
10	TBWA\Hunt\Lascaris
11	Ireland/Davenport
12	MetropolitanRepublic
13	Y&R South Africa
14	Saatchi & Saatchi
15	Grid Worldwide Branding
16	Draftfcb South Africa
17	Euro RSCG Group
18	JWT Cape Town
19	Dojo115
20	OPENCO The Open Collaboration
20	Gloo
20	Lowe Bull
23	Volcano Advertising
23	House of Brave
25	Derrick
26	M&C Saatchi Abel
27	76 MotherRussia

Note: All Creative Circle members are listed in this table. Agency grouping is done in collaboration with the Creative Circle.

	Creative circle members - individual agencies
1	Ogilvy Cape Town
2	Joe Public
3	Net#Work BBDO
4	Ogilvy Johannesburg
5	Black River FC
6	King James
7	DDB South Africa
8	FoxP2
9	Machine
10	TBWA\Hunt\Lascaris Johannesburg
11	140 BBDO
12	Ireland/Davenport
13	MetropolitanRepublic
14	Y&R South Africa
15	Saatchi & Saatchi
16	The Jupiter Drawing Room (South Africa) Cape Town
17	The Jupiter Drawing Room (South Africa) Johannesburg
18	King James RSVP
19	Grid Worldwide Branding
20	Draftfcb South Africa
21	Euro RSCG Group
22	JWT Cape Town
23	The Jupiter Drawing Room (South Africa) Utopia
24	Dojo115
25	OPENCO The Open Collaboration
26	Gloo
27	Lowe Bull Cape Town
28	Brand Activation
29	Volcano Advertising
30	House of Brave
31	Derrick
32	M&C Saatchi Abel
33	Society
34	76 MotherRussia

Note: All Creative Circle members are listed in this table, in collaboration with the Creative Circle.

A comprehensive explanation of how the rankings are calculated can be found on the website www.theloerieawards.co.za.

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