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2012 D&AD shortlist for South Africa so far
This week, it's also time for the 50th D&AD Awards in London!
Judging of the Professional Awards has been taking place this week, with Yellow Pencil winners to be announced tomorrow evening, Thursday, 19 April 2012. Black Pencils will be be awarded at D&AD's 50th birthday dinner in September later this year.
South Africa has three Yellow Pencil nominations and six In-Book so far.
| Category | Status | Campaign | Client | Agency |
|---|---|---|---|---|
| Sound Design & Use of Music for Radio Advertising | Nomination | Martin Luther King Jnr. and Nelson Mandela | Nelson Mandela Foundation | Grey Advertising |
| Writing for Radio Advertising | Nomination | Attention Assist Campaign | Mercedes-Benz | Net#work BBDO, Johannesburg |
| Mobile Campaigns & Mobile Advertising | Nomination | Be the Coach | South African Breweries | Ogilvy Cape Town |
| Radio Advertising Campaigns | In-Book | What Isn't Coming 2012 / Mall / Star Jumps | Frank.Net | FoxP2 |
| Radio Advertising over 30 seconds | In-Book | Martin Luther King Jnr. | Nelson Mandela Foundation | Grey Advertising |
| Radio Advertising over 30 seconds | In-Book | Nelson Mandela | Nelson Mandela Foundation/Grey South Africa | Grey Advertising |
| Radio Advertising Campaigns | In-Book | Attention Assist Campaign | Mercedes-Benz | Net#work BBDO, Johannesburg |
| Cinematography for Music Videos | In-Book | Spoek Mathambo_Control | One Louder | Orange Films |
| Photography for Advertising | In-Book | Nothing's put on | Multichoice/M-Net | Ogilvy Johannesburg |
Full shortlists:
- Mobile Marketing
- Music Videos
- Packaging Design
- Photography
- Press Advertising
- Product Design
- Radio Advertising
- Spatial Design
- Typography
- Writing for Design
To be announced on Thursday morning, 19 April:
- Digital Design
- TV & Cinema Advertising
- Press Advertising
- Outdoor Advertising
- Direct
- Graphic Design
- Branding
- Writing For Advertising
- Book Design
- Illustration
- Art Direction
- Magazine & Newspaper Design
For more:
- Bizcommunity Search: D&AD
- Official website: www.dandad.org, www.dandad.org/awards/professional & www.dandad.org/awards/student
- Professional Awards night: Yellow Pencils to be announced 19 April 2012; Black Pencils to be awarded at D&AD's 50th birthday dinner in September 2012
- Student Awards: judging takes place 16 -19 April; winners will be announced on 26 June
- Finalists: Professional & Student
- Twitter: @dandad, @DandADAwards & @baby_pencils
- Facebook: www.facebook.com/dandaduk
- Flicker: www.flickr.com/photos/dandaduk
- YouTube: www.youtube.com/user/dandad
- Delicious: delicious.com/search?p=d%26ad
