Judging of the Professional Awards has been taking place this week, with Yellow Pencil winners to be announced tomorrow evening, Thursday, 19 April 2012. Black Pencils will be be awarded at D&AD's 50th birthday dinner in September later this year.
South Africa has three Yellow Pencil nominations and six In-Book so far.
| Category | Status | Campaign | Client | Agency |
|---|---|---|---|---|
| Sound Design & Use of Music for Radio Advertising | Nomination | Martin Luther King Jnr. and Nelson Mandela | Nelson Mandela Foundation | Grey Advertising |
| Writing for Radio Advertising | Nomination | Attention Assist Campaign | Mercedes-Benz | Net#work BBDO, Johannesburg |
| Mobile Campaigns & Mobile Advertising | Nomination | Be the Coach | South African Breweries | Ogilvy Cape Town |
| Radio Advertising Campaigns | In-Book | What Isn't Coming 2012 / Mall / Star Jumps | Frank.Net | FoxP2 |
| Radio Advertising over 30 seconds | In-Book | Martin Luther King Jnr. | Nelson Mandela Foundation | Grey Advertising |
| Radio Advertising over 30 seconds | In-Book | Nelson Mandela | Nelson Mandela Foundation/Grey South Africa | Grey Advertising |
| Radio Advertising Campaigns | In-Book | Attention Assist Campaign | Mercedes-Benz | Net#work BBDO, Johannesburg |
| Cinematography for Music Videos | In-Book | Spoek Mathambo_Control | One Louder | Orange Films |
| Photography for Advertising | In-Book | Nothing's put on | Multichoice/M-Net | Ogilvy Johannesburg |
Full shortlists:
To be announced on Thursday morning, 19 April:
For more:
Tlhogi Ngwato 3 hours
Karabo Ledwaba 1 day
Phumudzo Nepfumbada, BET Software 1 day
