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Ogilvy Cape Town wins SA Rugby account

Ogilvy Cape Town has won a three-way pitch to be appointed as the agency of record for SA Rugby and the Lions Tour, it was announced this morning, Tuesday, 9 December 2008. The assignment includes corporate identity, corporate communications, activation and PR around the Lions Tour.

9 Dec 2008

“We are thrilled to be entrusted to work on one of South Africa's real passions,” says Rob Hill, Ogilvy South Africa group managing partner.

“Marketing SA Rugby presents a terrific brand challenge and we are excited about promoting a sport that has shown its potential to unite South Africans and make us truly proud.”