The Entertainment Lions celebrate creativity that turns content into culture. Entries need to demonstrate ideas that are unskippable - work that captivates in order to cut-through, communicate a brand message or connect with consumers in a new way.

There are 191 entries on the shortlist, including the following South African work:

• Native VML for One Source: The song, with production by Egg Films, media by Vizeum Cape Town, PR by Capacity Relations and additional work by Enterprise Republic (Audio Content)
• Native VML for One Source campaign: Absolut, with production by Egg Films, media by Vizeum Cape Town, PR by Capacity Relations and additional work by Enterprise Republic (Talent: Film, Series and Audio)
• Ogilvy CT for VW’s 011Beats, with production by 2+3 Post Production and Arcade Content, (Talent: Digital and Social)

Terence Neale of Egg Films also directed Adidas Originals' ‘You Are Never Finished’ for Johannes Leonardo with RSA Films, nominated for Talent: Integrated.

Click here to view the Entertainment Lions shortlist in full.

The Festival of Creativity runs from 17-24 June 2017, with Cinemark the local representatives of Cannes Lions for SA. Visit www.canneslions.com/ and our Cannes Lions special section for more information.