Digital sales on Black Friday hit a record $62bn, according to research from global CRM company Salesforce.
Global Cyber Week sales – including Black Friday, Cyber Monday and Thanksgiving Day – increased by 36% over 2019 to $270bn. This data is based on Salesforce’s analysis of the shopping behaviour of over 1 billion global shoppers on the Salesforce Customer 360 platform.
“Salesforce data also shows that shoppers spent more time online than they did in previous years, with an average visit duration of 5.2 minutes," says Robin Fisher, area vice president, Salesforce Emerging Markets.
The number of new shoppers introduced to e-commerce over lockdown boosted Black Friday weekend total online transaction volumes by 50%, compared to 2019...
30 Nov 2020
The company still expects overall holiday sales to be flat despite this digital growth, with anticipated overall sales of around $5.1tn, according to predictions released in October.
“The increase in digital sales is not expected to make up for the decline in brick and mortar sales,” comments Fisher.
Additionally, Fisher notes that a growth in online holiday shopping will also likely result in a spike in returns. Salesforce is predicting that in total, $280bn in online purchases are expected to be returned globally – 30% of all purchases made.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.