It's notta what it seems

Wideopen Platform ensured that the exterior areas of the banners were printed in precisely the same colour as the two building facades they were placed onto, on Bree and Jorrisen Streets in Joburg.

The printed 'bricks' on the creative execution were lined up with the bricks on the actual buildings. The centre of the advert, created by Guru Advertising, generates a 3D morphing effect resulting in a pack shot of the product, which appears to be emerging from the wall.