Cram it in and win

Food brand All Gold has stepped up consumer awareness of its product portfolio with the launch of a 'Get cramming with All Gold' Food Trolley Dash promotion in leading supermarkets nationwide until the end of November 2005.

20 Sep 2005

The campaign involves a through-the-line consumer promotion where 40 shoppers stand a chance of winning an All Gold Food Trolley Dash.

Inspired by All Gold's functional positioning of 'crammed full of natural quality ingredients', entrants need to cram as many items into their trolley within a limited time period.

In order to qualify for this shopping spree, consumers must purchase a minimum of six All Gold products and submit labels, packaging or till slips which are to be posted the 'Get Cramming Competition' at PO Box 38098, Point, 4069.

Each of the winners will be rewarded with additional store vouchers to the value of R2 500, if they have at least 36 different All Gold products in their trolleys.

Mongi Tshabalala, All Gold Assistant Brand Manager, says: "This Trolley Dash promotion is an effective vehicle to entrench and drive increased loyalty and demand for the full spectrum of All Gold products, spanning across a wide range of categories."

Entry forms are available from mid September in supermarkets including Shoprite, Checkers, Pick 'n Pay and Spar.