Mandela Square becomes a wideopen platform

The structure's round shape naturally lent itself to the large-scale manifestation of a Hugo Boss Deep Red bottle. Wideopen identified the site as the ideal location to position the creative, developed by Grey Worldwide.

"The impact of DMM branding on advertisements on landmark sites in high traffic areas is fantastic - the brand really takes full ownership of the space. No other product communication can emulate or compete for attention in the same location," says Caryn Cohen Chief Executive Officer of Wideopen Platform.