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Smirnoff Spin is painting Cape Town blue with its new outdoor advertising campaign including an eye-catching billboard towering at 20m x 12 m in Long Street.
"On the back of the successful launch of Smirnoff Triple Spin, we briefed our media strategists (CIA NotaBene) and outdoor agency (Integrator) to compile a suite of the ultimate out-of-home in the Cape Town CBD for our high energy brands aimed at young adults," says Brandhouse communication channel planning manager Ross Sergeant.