Coca-Cola, one of the world's most recognised brands, aims to constantly connect with the next generation of youth and Style My Coke, Coca-Cola's latest campaign, is an experience designed to do just that. 
Style My Coke allows consumers to customise their Coke bottles at the point of purchase in selected locations around South Africa.
This involves consumers "shrinking" one of a range of local, cutting edge, fashionable labels or "sleeves" over their Coke. Coca-Cola challenged the norms of branding by getting South African advertising students and young local designers to create their "ideal Coke bottle" with no limitations.
Consumers will be able to "shrink" their chosen design through the use of an innovative piece of counter top equipment that can "shrink" the sleeve design to the contour of the bottle in a matter of 30 seconds, with no gain in temperature to the Coke. These machines and sleeves will be located at once-off teen events, as well as at key fashion outlets.
