Varder Hulsbosch has been appointed to develop the brand strategy and identity for IUCN

The world’s largest conservation organisation (IUCN) has appointed the Johannesburg-based agency Varder Hulsbosch to develop its global brand strategy and identity.

About IUCN:

Founded in 1948, The World Conservation Union (IUCN) brings together states, government agencies and a diverse range of non-governmental organisations in a unique world partnership: over 10 000 experts and scientists, 950 members, spread across 139 countries.

As a Union, the IUCN seeks to influence, encourage and assist societies throughout the world to conserve the integrity and diversity of nature and to ensure that any use of natural resources is equitable and ecologically sustainable.

To understand and address multi-facetted environmental and human challenges facing the world today, IUCN is committed to science-based conservation. It provides the international community with (1) a network of knowledge, (2) an analysis of problems, (3) a means of response and (4) a capacity for action – all second to none.

About Varder Hulsbosch:

Multi-award winning creatives Mark Varder and Joost Hulsbosch set up Varder Hulsbosch in 2001. All its work is idea-based. Ideas have the power – and the simplicity – to transform products, companies, cities and events into brands that are unique, important and inspiring. They unify, organise and guide all stakeholders, internal and external.

"A big idea is like a hill-town. It is a stronghold, a focal point, something that people can orientate themselves by, while the cities on the plain fight it out below. We're surrounded by blurred messages. Anything strong and pure will stand out." Robert Jones.