BrandSmart will handle the branding of Mafube Publishing's new blue chip magazine, Enterprise

Mafube Publishing, which publishes several upmarket magazines, including Sawubona and Enterprise 200, has appointed BrandSmart to handle the branding of their blue chip magazine, Enterprise.

This move by Mafube further reinforces the credibility that BrandSmart has built up in a remarkably short period, since its inception in 2002. Co-owned on an equal share basis by its founders, Dudu Thabede and Cliff van Wyk, BrandSmart offers clients an integrated marketing communication service that cuts through the clutter, with the key focus on the optimization of brand equity.