CineMARK signs up Sarah Jessica Parker Covet and Sex and the City

African Sales has signed a contract with CineMARK to advertise the new Sarah Jessica Parker fragrance Covet, using digital reels with CineMARK and coinciding with the release of the "Sex and the City" movie which stars Sarah Jessica Parker.

CineMARK will be screening advertisements for Covet during the first two weeks of the movie's run. The advertisements will run in 30 second slots on 12 cinema screens.

Taking full advantage of the range of advertising opportunities offered by CineMARK, a Rolla Banner advertising the fragrance will be placed at the entrances to cinemas screening the "Sex and the City" movie.

To further complement the on-screen campaign, promoters with fragrance samples will be placed at cinemas on the weekend of the release of "Sex and the City."