ArabellaSheraton Grand Hotel opens with Total Media

The ArabellaSheraton Grand Hotel, the first international five star hotel launching in Cape Town in August, has assigned Total Media to handle public relations for their pre and post – opening. Situated in the heart of the Cape Town Waterfront district and as official partner hotel to the International Convention Centre the R490 million ArabellaSheraton Grand Hotel promises to be a local and international tourist destination property.

To ensure the success of this campaign Total Media has established a specialist consumer team with experience in the consumer and hospitality industry, to plan and implement this exciting launch opening. Says Account Director, Tracy Salvesen, "Total Media will use a multi-faceted media relations campaign, tactical initiatives and strategic 3rd party links to ensure that the ArabellaSheraton Grand Hotel is positioned as a must-visit corporate and leisure hotel in Cape Town."

Total Media is proud to be associated with a hotel that will play a large role in positively supporting Cape Town’s position as number one tourist destination for overseas travellers.